Build insight and improve team skills development!

Skills gaps between good and great teams are growing...
Get deep insignts and skills plans for your marketing team!

In a fast-changing marketing landscape, it’s essential that teams are skilled, agile, and aligned with future business needs. 

SkillsView™ is a practical, insight-led skills profiling solution developed by nesma to help team managers understand current capabilities of their marketing team, as well as providing insight into attitudes, ambition, learning styles and more.  We use the insight to map out tailored development pathways, supporting both personal progression and wider team/ business success.

Uniquely offering mapping to dynamic role and skills profiles data and a range of specialist qualification frameworks, SkillsView™ provides clarity, direction, and a strategic approach to team development, helping you build a confident, high-performing team that’s ready for tomorrow.

Better still, SkillsView™ is eligible for up to 50% funding through NBSL, making it a cost-effective way to invest in your team’s future.

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Book a free discovery call or get in touch to find out how SkillsView™ can support you and your team.

Build 'Future-Ready' marketing teams

Use SkillsView™ to assess capability, identify gaps, and create tailored development plans that drive performance and retention.
Why it matters?
  • 74% of UK marketing professionals say certified training and qualifications have a measurable impact on their career progression - particularly in digital roles.
  • Teams with a clear development pathway retain talent, perform better, and adapt faster.
  • SkillsView™ helps align your team’s development with your business goals.

What You’ll Gain?

  • A detailed review and profile of your marketing team’s current individual skillsets
  • A tailored training and development plan (live, online, and on-demand)
  • A clear comparison of current vs future needs

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"Its challenging to see what training opportunities offer real value and impact with so much on offer.

With over 15 years of marketing training experience, and being a trusted training partner to so many professional awarding bodies, nesma is in a unique position to assist teams in seeing the real picture and choosing the right mix of learning to maximise business impact, performance and talent retention" 


     Veronica Swindale, managing director

Funding Support

Investing in your team’s development can be more affordable than you think. 

SkillsView™
projects start from just £2000 and may be eligible for up to 50% funding through the NBSL North East Business Support Fund!
You could receive a grant of £3,000–£8,000 to support strategic team development—making it a cost-effective way to assess, upskill, and future-proof your marketing team.

Alternatively join us as a SkillsPartner and access the service for FREE!  
SkillsPartners commit to levels of investment in marketig team development and secure matched investment, free course seats and more!

Click HERE to learn more!

Book a free discovery call today or get in touch to find out how SkillsView™ can support your team.


Frequently asked questions

How Long Does the SkillsView™ Process Take?

The full process typically takes 3–4 weeks from start to finish:
Week 1: Kick-off meeting to align on business goals and gather manager input
Week 1–2: Team completes individual skills and learning style questionnaires
Week 2–3: Analysis of results, gap identification, and alignment with marketing strategy
Week 3–4: Development of a tailored training plan with course recommendations and next steps

How does SkillsView™ process work? 

We start with a structured skills insight programme gathering information from your team, manager, and exploring your business goals. Through our unique methodology, we assess individual capabilities, learning styles, and your team's skills and learning needs. This gives you a clear view of team strengths, gaps, and growth opportunities. From there, we build a focused development plan with recommended training to get your team future-ready.

Can I access Skills View without funding?

Absolutely. If you’re ready to take the next step in future-proofing your team, you can get started at any time, no funding required. We’ll begin with a discovery call to better understand your team, your business goals, and how SkillsView™ can support your team development and performance.

How do I apply for NBSL funding? 

The nesma team will be on hand to support you throughout the application process. We’ll guide you step by step, answer any questions you may have, and help ensure everything is in place to maximise your chances of funding success.  More information about the funding and criteria is available here.

Who is eligible to access the NBSL funding? 

Your business must be a Small to Medium Enterprise (SME), including Social Enterprises. An SME is defined as an organisation employing fewer than 250 people, with either an annual turnover of less than £54 million or a balance sheet value of less than £27 million.  More information about the funding and criteria is available here.

How much can be funded through NBSL? 

You could receive a grant of £3,000–£8,000, covering up to 50% of the project cost making it a cost-effective way to assess, upskill, and empower your marketing team.

Please note: NBSL is a retrospective grant, meaning businesses must be able to cover the full project cost upfront, and then claim the grant after the work has been completed and paid for.  More information about the funding and criteria is available here.