A short 1-day course to enable you to fully understand PR Smith's globally recognised marketing planning system.
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£300 + VAT / Alumni discount (20% off)

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Multiple dates available!

Limited class size (Maximum 15 per session)
Click on a date below to secure your place!
  • Format

    Live Course (Virtual)
  • Author

    PR Smith
  • Duration

    1 day, 9am - 4pm

About the course

By the end of this course, you will know how to build an outline marketing plan using PR Smith’s SOSTAC® planning framework. Be confident about knowing what needs to go into a plan and see how it all fits together with an emphasis on the foundation of any good plan – the Situation Analysis – including Customer Insights.

This is a one-day online interactive workshop facilitated by our expert subject tutor Sali Midjek-Conway and each course is introduced by PR Smith himself.

The course includes PR Smith’s SOSTAC® manual to assist with your studies. Assessment is via a one-hour online multiple choice exam.

Successful delegates will receive a SOSTAC® Principles Digital Badge and Certificate.
This training programme will take you through the six-step process required to get better results from your planning process:
Situation Analysis – Where are we now, and what’s going on around us?
Objectives – What are we aiming to do in line with corporate goals and objectives?
Strategy – How might we get there? Which options are open to us based on our research and market knowledge?
Tactics – How might we deliver our strategy? What is the best marketing or communications mix for us to use?
Action – How can these tactics be implemented to the best effect bearing in mind the resources available?
Control – What and when do we measure in line with our SMART® objectives? How do we know that we are succeeding?

Practical approach

Successful delegates will receive a SOSTAC® Digital Badge and completion certificate signed by the author PR Smith!

SOSTAC® 6 step process

Learn the mechanics of creating an effective plan consistently and efficiently, as well as how to bring your team on the journey.

Full manual

The course includes the Principles SOSTAC® manual to assist with your studies and ongoing application in your work.

Course Lessons

Paul Smith

PR Smith is a marketing consultant, bestselling business author and international speaker. A Fellow of CIM and the Institute of Direct and Digital Marketing, he has helped hundreds of businesses, from innovative start-ups to established blue-chip companies.

He is founder of SOSTAC® Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, and created the Great Sportsmanship Programme.

He is a guest lecturer at Technologies University Dublin and Cardiff University.

Sali Midjek-Conway

Sali Midjek-Conway CMktr FCIM MCIPR has 20+ years of marketing and communications experience predominantly working in education institutions across Greater Manchester and Lancashire as well as roles in finance and football. Her experience spans strategy development and implementation, organisational communications (including transformational change projects) and engagement planning, lead generation marketing campaigns, training and development and brand management.

Sali most recently headed up a large communications and marketing department in one of three faculties at the University of Manchester where she was responsible for communications, marketing and student recruitment, overseeing the delivery of campaigns and events in the UK and overseas.

Sali is currently a Vice Chair on the Chartered Institute of Marketing (CIM) North West Board and is also Chair of the Chartered Institute of Public Relations (CIPR) North West Committee.