DMI: Masters (MSc) Digital Marketing

Level 7 | 11 SQA
Step up to senior digital leadership!
Learn from world-class experts and master the skills to lead transformative digital strategies.

Drive innovation, inspire high-performing teams, and secure top-level roles with confidence – and gain a globally recognised expert qualification!

Learn with nesma and get extra tutor hours!

Accredited qualification

Digital Marketing Institute
Format
On demand
Start date
1 January
1 May
1 September
Duration
24 months
DMI Membership
6 months included
Course fee

£10,500 + VAT
Course leader
Sarah McIlroy
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000
learners

5.0 (62 reviews) 

Why learn with nesma?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

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Unique offers for this programme

We provide a unique range of offers to support your learning experience when completing this course:
  • SOSTAC Dual Award – qualify
    as a Marketing Planner.
  • Access additional learning resources free on your personal Learning Hub space.
  • nesma credits – earn nesma credits from a range of short courses.
  • Enhance your on-demand learning with personal coaching.

Course description

Take your digital expertise to master’s level with the MSc in Digital Marketing, delivered by BPP University and powered by the Digital Marketing Institute. This advanced programme is designed to develop your strategic leadership, data-driven decision-making, and ability to lead digital transformation at scale.

With nesma, you’ll gain access to expert tutor support, live drop-in sessions, and a community of senior marketing professionals – helping you stay supported and connected throughout your learning journey.

Ideal for experienced marketers ready to take on senior roles, influence business strategy, and deliver innovation and measurable growth in a digital-first world.
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What you'll learn

Lead digital strategy and transformation.
Manage high-impact digital campaigns.
Make data-driven marketing decisions.
Drive innovation and business growth.

Your course includes:

  • 24 months of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification certificate

Your pathway to confident digital leadership

This postgraduate programme is built for experienced marketers aiming to step into senior strategic roles and lead digital transformation across their organisation.

It gives you everything you need to master advanced digital marketing – enhancing your ability to drive performance, manage innovation, and lead multi-channel strategies with confidence.

You’ll deepen your skills in data-led planning, team leadership, customer insight, and executive-level decision-making – preparing you to influence and lead at the highest level.

By the end, you’ll be ready to shape organisational strategy, deliver measurable impact, and thrive as a certified digital marketing leader.

With nesma, you’ll benefit from expert tutor support, live drop-in sessions, and a vibrant professional network – ensuring you’re supported every step of the way.

 This content is updated regularly!

Modules

  • Professional and digital skills for marketing practitioners
  • Social media marketing
  • Search marketing and demand generation
  • Digital marketing analytics and planning
  • Digital business strategy and management
  • Brand building in the digital age
  • Data-driven decisions for business
  • Business project

All of our learners gain access to the nesma Learning Hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop advanced expertise in digital leadership, strategy, and data-driven decision-making.

In short, you’ll earn a globally recognised postgraduate qualification, and become equipped to lead digital transformation, inspire teams, and deliver measurable impact across complex marketing landscapes.

Assessment




The programme is divided into six terms, with each term containing 30 credits.

At the end of each module, there will be assessments such as recorded presentations and written assignments e.g. a case study response and digital marketing plan.

DMI Membership 


INCLUDED FREE: When you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE. The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walk-throughs designed by industry experts will enable you to easily implement your learning and make an instant business impact.

Who is it for?

Who is this course for?
This course is ideal for experienced marketers, managers, and professionals ready to step into senior digital leadership roles and drive transformation.

Entry requirements:
This course requires a Bachelor’s degree (minimum 2nd class honours) and relevant work experience (minimum of 3 years). If you're not sure, talk to us!

Application

The BPP University Masters (MSc) in Digital Marketing, delivered in partnership with the Digital Marketing Institute, offers an advanced and industry-leading programme.

Applications require a completed form, plus a copy of your degree transcript.

All submissions are carefully reviewed by BPP University’s Admissions Board before places are confirmed.

More about your course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6
Learning Objective 7

Strategic digital leadership

Develop the skills to lead digital initiatives, align strategies with business goals, and drive organisational transformation.

Data-driven decision-making

Learn how to analyse and interpret digital data to inform strategy, optimise campaigns, and measure performance effectively.

Customer experience optimisation

Explore techniques to enhance customer journeys and build loyalty through personalised digital interactions.

Emerging technologies and trends

Stay ahead by evaluating the impact of new digital tools and trends on marketing strategy and execution.

Team leadership and collaboration

Build leadership skills to manage diverse, cross-functional teams and foster a culture of innovation.

Ethical and sustainable marketing

Examine ethical considerations and sustainability in digital marketing to drive responsible business practices.

Integrated marketing strategy

Understand how to design and implement cross-channel marketing strategies that deliver consistent brand experiences.

Your course creators

Sarah McIlroy

Dean of BPP Business School, BPP University

With over 25 years of experience in professional and higher education, Sarah has designed and launched innovative programs to meet the needs of students and corporate clients.

Neal Schaffer

Global Social Media & Leadership Specialist

Neal Schaffer is a globally recognised digital marketing consultant, author, and keynote speaker. As founder of PDCA Social and a leading voice in influencer marketing, social strategy, and leadership, Neal brings cutting-edge insights into how brands can thrive in the digital era. His sessions combine practical tools with strategic thinking, helping professionals navigate the fast-evolving world of social and digital transformation.


Tyrona (Ty) Heath

Director, Market Engagement at LinkedIn’s B2B Institute
Ty is Director of Market Engagement at LinkedIn’s B2B Institute and a leading authority on B2B marketing, buyer behaviour, and thought leadership. With a mission to elevate trust and purpose in marketing, Ty offers rich insights into how senior marketers can drive impact through data, empathy, and bold storytelling. Her contributions help learners understand the human side of digital strategy and leadership.

Neil Patel 

Award-winning digital marketing expert & entrepreneur
Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognised as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Learning outcomes


Course content

1. Professional and digital skills for marketing practitioners

Understand the concepts and applications of digital marketing to blend traditional marketing knowledge with digital and professional skills. You will also know how to critically evaluate challenges and opportunities to enhance customer experience and drive business growth.
  • Learn and apply digital marketing models
  • Understand challenges and opportunities when using digital channels
  • Understand how CX and organisational performance are linked
  • Become well-rounded in digital marketing principles
  • Learn about the essential techniques and behaviours to support
    your personal and professional effectiveness

2. Social media marketing

Develop advanced skills to critically evaluate social media campaign performance, implement multi-channel social campaigns and build a successful social media content strategy.
  • Social content marketing
  • Twitter (X)
  • LinkedIn
  • YouTube and social video
  • Facebook, Instagram, Pinterest

3. Search marketing and demand generation

Understand search engine algorithms, master Search Engine Marketing (SEM), evaluate digital channels and explore customer journeys to find and engage with consumers, generate demand and maximise ROI.
  • Fully grasp the role of SEO in improving website search performance and UX
  • Master targeting and bidding tactics to reach audiences in search and demand generation campaigns
  • Understand targeting and bidding tactics to reach audiences in paid search and demand generation campaigns
  • Learn essential techniques used to optimise paid and organic search campaigns

4. Digital marketing analytics and planning

Leverage digital marketing analytics to develop a comprehensive marketing plan, design a seamless user experience (UX), enhance customer experience (CX) and support marketing activities using key digital channels.
  • Design, develop and implement a digital marketing plan
  • Google Analytics and search marketing
  • Data-driven decision-making
  • Search planning
  • Search execution
  • E-commerce planning
  • Email marketing metrics and planning
  • Social commerce and affiliate marketing
  • Social media KPIs and planning
  • Driving business performance with digital marketing strategy

5. Digital business strategy and management

Use strategic theories and tools to develop effective strategies that leverage the power of digital marketing and digital teams to drive competitive advantage and business success.
  • Learn internal analysis – distinctive competencies, profitability, and competitive advantage
  • Understand the role of data and analytics in measuring and enhancing marketing initiatives
  • Master the process of planning, formulating and executing a digital marketing strategy
  • Analyse metrics used for measuring and optimising the success of digital marketing campaigns and strategies
  • Design, develop and implement a digital marketing plan

6. Brand building in the digital age

Understand the strategy, frameworks and tactics companies must develop to build a brand in a digital world by exploring brand identity, brand visual identity and brand reputation.
  • Understand how brand management strategies meet marketing objectives
  • Master branding strategies and identify key branding concepts
  • Learn about the key issues and theories in digital branding

7. Data-driven decisions for business

Use data-driven decision-making to help with problem-solving, boost written expression and enable the communication of complex concepts to key stakeholders through real-world examples and case studies.
  • Explore how data analytics is used within a business and digital marketing context
  • Learn how to present data within a business environment
  • Master the use of data in solving business and digital marketing problems, and presenting logical arguments based on evidence
  • Understand how different business analytical techniques are
    used to plan data analytics initiative

8. Business project

Consolidate all your learning and experience to create a substantial piece of work that demonstrates strong commercial/business acumen, professionalism, competency and credibility required in a senior management role.
  • Produce a strategic large scale business project in your chosen
    area of interest
  • Assess the complexity and impact of a business project on internal
    and external stakeholders
  • Author a business project that solves a real business problem, recommending solutions that add strategic value to an organisation/industry

What our learners say

Helped secure a new job!

After finishing my Masters, I took up a new role with Google! I now work as an industry manager and I'm putting my digital skillset to good use.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organisation. 

Very professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent training program!

The presenters were amazing. They were engaging, timely, and knowledgeable.

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy / use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure? Talk to an advisor now 

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