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Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion!
To learn more about the nesma Way! ...watch our video!
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Unique offers for this programme:
We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
Course description
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What you'll learn
Lead digital strategy and transformation.
Manage high-impact digital campaigns.
Make data-driven marketing decisions.
Drive innovation and business growth.


Your course includes
Your pathway to confident digital leadership
This content is updated regularly!
Modules
More about your course
Learning outcomes
Course Content
1.Professional & digital skills for marketing practitioners
Understand the concepts and applications of digital marketing to blend traditional marketing knowledge with digital and professional skills. You will also know how to critically evaluate challenges and opportunities to enhance customer experience and drive business growth.
2. Social media marketing
Develop advanced skills to critically evaluate social media campaign performance, implement multi-channel social campaigns and build a successful social media content strategy.
3. Search marketing & demand generation
Understand search engine algorithms, master Search Engine Marketing (SEM), evaluate digital channels and explore customer journeys to find and engage with consumers, generate demand and maximize ROI.
4. Digital marketing analytics and planning
Leverage digital marketing analytics to develop a comprehensive marketing plan, design a seamless user experience (UX), enhance customer experience (CX) and support marketing activities using key digital channels.
5.Digital business strategy and management
Use strategic theories and tools to develop effective strategies that leverage the power of digital marketing and digital teams to drive competitive advantage and business success.
6.Brand building in the digital age
Understand the strategy, frameworks, and tactics companies must develop to build a brand in a digital world by exploring brand identity, brand visual identity, and brand reputation.
7.Data-driven decisions for business
Use data-driven decision making to help with problem-solving, boost written expression and enable the communication of complex concepts to key stakeholders through real-world examples and case studies.
8.Business project
Consolidate all your learning and experience to create a substantial piece of work that demonstrates strong commercial/business acumen, professionalism, competency and credibility required in a senior management role.
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