Marketing Essentials module on demand

Level 3| A-level |6 SQA
Build your marketing confidence

Gain the essential knowledge and practical understanding of marketing principles, customer behaviour, and the marketing mix. Achieve a respected CIM Award and build a strong base for your future in marketing.

Earn up to 12 UCAS points with this module.

Accredited award

Digital Marketing Institute
Format
On demand
Start anytime
Duration
10 hours
Course fee

£200 +VAT
Plus Institutional fees
CIM Fees
Membership £65
Assessment fee £125
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Course description

This module introduces the core principles of marketing and its role in helping organisations meet customer needs and business goals.

Learn how to analyse the marketing environment, understand the customer journey, and apply the marketing mix across different contexts.

Perfect for aspiring marketers looking to build confidence, gain essential skills, and take the first step in their marketing career.
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What you'll learn

Here’s what you’ll be able to do after completing this module:
  • Explain the role and purpose of marketing and how it supports customer satisfaction within different types of organisations.
  • Identify key elements of the marketing environment and understand how customers make purchasing decisions.
  • Apply the marketing mix effectively across different business contexts and understand how marketing performance is measured.

Your course includes

  • Interactive quizzes and practical assignments
  • Revision sessions with tutors 
  • Live online learning with lifetime access 
  • Qualification Certificate

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

Develop essential marketing knowledge and practical skills to understand customer behaviour, analyse the marketing environment, and apply core marketing tools effectively.

On successful completion, you’ll earn a recognised CIM Award—certifying you as an emerging marketing professional ready to contribute to campaigns and support business success.

Certification exam 

To complete the module, you’ll take an online assessment with 45 questions to be answered in 90 minutes. The questions include multiple choice, scenarios, and single best answers. Achieve 60% to earn your CIM Award and progress towards the full Certificate.


We’ll set you up with a sample test and provide a focused revision session shaped around the topics you and your cohort want to revisit. By the end, you’ll be confident, exam-ready, and on your way to becoming a certified marketing professional.

CIM Membership  & Assessment Fees

When enrolling on a CIM course, it’s important to be aware that additional institutional fees apply. These are standard charges set by the awarding bodies institute and are separate from your tuition or course delivery fees. They typically include registration and assessment fees and are a mandatory part of completing the qualification. The breakdown of these fees is outlined below to help you plan accordingly. Students make their own arrangements for membership and assessment registration. 
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Who is it for?

This course is designed for those new to marketing or looking to build a strong foundation in marketing principles and practice.

It’s ideal for entry-level professionals, career starters, support staff, or small business owners who want to gain a recognised award and confidently apply core marketing knowledge in any organisation.If your not sure talk to us  

What our learners say

Helped secure a promotion!

This qualification advanced my marketing knowledge and allowed me to put these skills into practice
Neve, CIM Level 4 Certificate

Gave me confidence

This course was a really good foundation; it gave me the confidence to go into meetings and say, ‘This is what I’m doing, and this is why'.
Eve, CIM Level 3 Foundation Certificate

I got a head start with the 101

I gained Level 3 nesma certification in Marketing 101 which has allowed me to build up credits towards the CIM Level 3 Foundation Certificate.
Charlie, Whitley Bay High School A-Level Student 

Great experience

A great thing about studying at nesma was that I was able to learn from the experiences of other students.
Peter, CIM Diploma Student

Helped me get a promotion

Studying for my CIM qualification allowed me to successfully progress to a managerial position. Without the skills and knowledge I gained as part of the course; I wouldn’t be where I am today!
Emma, CIM Level 4 Certificate

Get ahead 

Do a CIM qualification! It gives you a solid foundation of knowledge, and join the CIM, as it keeps you in the loop of what’s going on in the industry. 
Joe, CIM Level 4 Certificate

Still not sure?  Talk to us 

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