CIM Foundation Certificate:

Marketing Essentials

Level 3 Module | A-level | 6 SQA
A great place to start if you are new to marketing or are wanting to pursue a career in marketing.

This module offers a comprehensive understanding of the fundamental concepts and terminology utilised in marketing, highlighting how these principles can be effectively applied in real-world scenarios. By delving into the core components of marketing, you will gain valuable insights that can help you navigate the dynamic landscape of this exciting industry with confidence.
Format

Live (virtual)
Learning

Starting dates

January 2025

March 2025

June 2025

September 2025

Duration

4 x 2 hour
Live sessions

2 x 1 hour
Tutor session

Supplementary

20 credits

12 weeks

Course tutor(s)

Scott Goodacre

Course fee

 £410 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

This module provides an understanding of the key concepts and terminology used in marketing.

After completing this module, you will understand marketing in organisations and the factors influencing consumer and business buying behaviour. You will identify key components of the marketing environment, collect relevant information, outline marketing mix concepts, and apply them effectively.

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

This course is perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing.

To study for the Foundation Certificate in Professional and Digital Marketing, you do not need to have any previous experience or knowledge of marketing. If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 3 in this topic.

As an elective module in your Level 3 CIM Foundation Certificate in Professional & Digital Marketing. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Understand the purpose and functions of marketing within organisation.

__________________________________________________________________________________________________

Understand the elements of a marketing audit.

__________________________________________________________________________________________________

Understand the elements of the marketing mix and how they can be applied to organisations.

__________________________________________________________________________________________________

The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Scott Goodacre

I am a qualified teacher who has been working in digital since 2006. I’ve worked in education, housing, tech, and journalism and have been running my own marketing consultancy since March 2020. I teach qualifications at levels 3, 4, and 6 and assess for several awarding bodies.

I love working with various companies in sectors I’ve sometimes never heard of! It keeps me on my toes and requires me to keep myself up to date with how all the online tools can be used. No two days are ever the same, and I love how much it challenges me to think of new solutions to the marketing problems my clients can have.

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