Why learn with nesma?
We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster!
Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion!
Watch our video to learn more about the nesma Way!
Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion!
Watch our video to learn more about the nesma Way!
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Unique offers for this programme
We provide a unique range of offers to support your learning experience when completing this course:
Course description
If you're a student or just starting out in your career, this practical, hands-on course is the perfect way to step into marketing.
You'll explore the core concepts behind successful campaigns – from what makes customers tick, to how brands build trust and loyalty.
Ideal for anyone curious about marketing or considering it as a future career path. No experience needed – just a passion to learn and a fresh perspective!
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What you'll learn
Understand what marketing really is – and why it matters
Explore customer behaviour and what drives buying decisions
Learn how to connect brands with the right audience
Discover how to deliver value and build brand loyalty


Your course includes
Your foundation for a career in marketing
Course topics
Learning outcomes
Course content
1. What is marketing?
See how marketing goes beyond advertising to become a strategic, value-driven process at the heart of business success. You’ll explore how marketing creates value through exchanges that benefit both customers and the organisation, using key concepts like the definition and purpose of marketing, the difference between customers and consumers, and the role of market orientation in driving customer satisfaction.
2. Marketing in action
See how marketing connects the whole business by working across departments to align decisions with customer needs. You’ll explore marketing in action through the Customer–Company–Competitor (3Cs) model, and understand how it influences customer expectations and experience by collaborating with teams from product and finance to operations and supply chain.
3. How marketing supports customer satisfaction
See how marketing puts the customer at the centre by teaching you to segment markets, define audiences, and build loyalty through value and relationships. You’ll explore customer needs, functional vs emotional benefits, the segmentation-targeting-positioning (STP) model, and how to create brand advocates.
4. Understand the customer buying process
See what drives people to buy and how marketers support their journey. You’ll explore the five stages of the customer decision process, different buyer motivations like problem-solving or impulse, hedonic versus utilitarian needs, post-purchase behaviour, and how marketing builds loyalty beyond the sale.
What our learners say
15% off if you sign up for a short course today.
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