DMI Track:  Social media strategy with AI

Become a Social Media Strategy Pro!

Learn how to harness AI to plan, create, and optimise high-impact social campaigns.
Build in-demand skills to grow your influence—and your career—in digital marketing!

Learn with nesma and get extra tutor hours!

Accredited certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
9 hours, 3 months
DMI Membership
3 months included
Course fee

£430 + VAT
Tutors
Tara Hunt, Clark Boyd
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • CIM Dual Award - Get a Marketing Impact certificate (Level 4)
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

If you're looking for a practical, hands-on course that shows you how to use AI to level up your social media strategy, this course is for you!

You’ll learn how to apply AI tools across content creation, campaign planning, video, and analytics—so you can post smarter, save time, and get better results.

It’s ideal for a wide range of learners, from marketers wanting to sharpen their skills to professionals new to social or exploring how AI fits into their workflow.

You don’t need to be a tech expert or a social media pro to benefit—just curious about how to create more effective, data-driven campaigns using the latest AI techniques.

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What you'll learn

AI tools for social media research and audience insights.
Planning, publishing, and managing AI-powered campaigns
AI-driven content creation including video strategies
Performance analysis and optimisation using AI analytics

Your course includes

  • 9+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to smarter social media marketing

This programme is designed for anyone looking to start or grow a career in social media marketing—from content creators and assistants to managers, consultants, and business owners.

It gives you everything you need to plan, create, and measure effective AI-powered social media strategies across platforms like Instagram, TikTok, Facebook, LinkedIn, and X.

You’ll learn how to use AI tools for research, content generation, video, scheduling, and analytics—building campaigns that are smarter, faster, and more impactful.

By the end, you’ll be confident running results-driven social media campaigns and ready to take on a qualified social media manager role.

We’ll get you certified quickly, with expert support every step of the way.

 This content is updated regularly!

4 modules

  • Strategic insights through social research and AI
  • Strategic social content planning and creation
  • Social video strategy
  • Building a social media strategy

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical skills in AI-powered research, content creation, and campaign management to deliver smarter social media strategies.

In short, you’ll earn an Associate Certificate, equipped to use AI tools confidently, create high-impact content, and drive results across today’s top social platforms.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is ideal for marketers, content creators, and digital professionals ready to enhance their social media skills with the power of AI.
Whether you're new to the field or looking to work more strategically, you'll gain the tools to plan, create, and manage smarter campaigns—making a real impact across today’s leading platforms.
If your not sure talk to us  

More about your course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6
Learning Objective 7
Learning Objective 8

AI for social research and insights
Use AI tools to conduct audience, competitor, and industry research for actionable insights.

Your course creators

Implementing social video strategies
Develop and optimize social video campaigns using analytics from platforms like YouTube and TikTok.

AI-driven content optimisation

Enhance content creation, including text, video, and images, through AI-powered tools.

Data-driven social strategy development

Learn to set measurable goals and use performance data to refine strategies.

Planning and managing social media campaigns

Build, execute, and measure social media strategies with tools like Hootsuite, Buffer, and GA4.

Maximise audience engagement with AI

Use AI insights to better understand and engage audiences across social platforms.

Ethical AI practices in social media

Apply ethical guidelines and transparency when integrating AI into social media marketing.

Measuring performance and ROI

Learn to track, analyse, and interpret social media campaign performance with and without AI tools.


Tara Hunt

Social Media Pioneer & Data-Driven Marketing Strategist
Tara Hunt is an executive-level digital marketing professional with over 20 years of experience. She is the founder of Truly Inc., the author of one of the first books on how the social web is changing business, and a professional public speaker. Tara has created and executed proven digital and social strategies across multiple industries. She specializes in relationship and inbound marketing, with a passion for data-driven strategy.

Clark Boyd

Expert in digital strategy, data analytics, and marketing simulations

Clark Boyd is CEO of marketing simulations company Novela and a digital strategy consultant, author, and trainer. He has led international marketing for brands like American Express and Adidas. Clark collaborates with top business schools, is a certified Google trainer, and delivers workshops and keynote speeches worldwide. He shares insights on X, LinkedIn, and Medium.


Learning outcomes


Course Content

1. Strategic insights through social research and AI

Discover the importance of social research and learn to gather valuable insights using AI tools. Explore audience, competitor, and industry research to align strategies with audience needs. Leverage AI for efficient analysis, creating customer personas, and driving more targeted campaigns.

2. Strategic social content planning and creation

Master the art of creating engaging social media content tailored to platform-specific audiences. Learn to utilize AI tools like ChatGPT, Canva, and
DALL-E to enhance content ideation and optimization. Explore diverse formats such as Stories, live videos, and audio rooms to captivate audiences.

3. Social video strategy

Develop compelling social video strategies for platforms like YouTube and TikTok. Learn to grow audiences, optimize video discoverability, and analyze campaign performance with AI-powered tools. Enhance ROI by integrating video into your broader marketing strategy.

4. Building a social media strategy

Plan, execute, and measure an effective social media strategy using AI-driven tools and data. Learn to set measurable goals, analyze performance, and create impactful media plans. Discover how AI can be integrated into strategy planning to achieve measurable results.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to an advisor now 

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