DMI Track:  Social Media Platforms

Become a Confident Social Media Marketer!

Learn how to post, engage, and grow across today’s biggest platforms—Instagram, TikTok, Facebook, LinkedIn, X, and more.

Build practical skills, boost your visibility, and take the next step in your digital marketing journey with confidence!

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
8 hours, 3 months
DMI Membership
3 months included
Course fee

£430 + VAT
Tutors
Alison Battisby, Clark Boyd
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • CIM Dual Award - Get a Marketing Impact certificate (Level 4)
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

Take your social media skills to the next level with this course—designed for marketers who want to grow their confidence and impact across key digital channels.
You’ll explore how each platform works, what content performs, and how to engage audiences effectively on Instagram, TikTok, Facebook, LinkedIn, X, and more.
Through practical examples and expert guidance, you’ll learn to plan, post, and manage content that drives real results—whether you're building a brand or supporting wider business goals.
Perfect for beginners or anyone ready to sharpen their channel know-how, this course will help you become a more confident, capable social media marketer.
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What you'll learn

Know the platform: Understand how key social media channels work and what they’re best for.
Post with purpose: Optimise timing, frequency, and format for each platform.
Create better content: Learn what performs and how to engage your audience.
Grow your reach: Use tools and features to build visibility and impact.

Your course includes

  • 8+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Get confident with social media channels!

This course is designed for anyone ready to strengthen their social media skills and get real results across today’s most powerful platforms.

You’ll explore how to make the most of each channel—Instagram, TikTok, Facebook, LinkedIn, X, and more—learning what content works, how to engage different audiences, and how to grow reach and visibility.

From platform purpose and content planning to smart posting and analytics, you’ll build the confidence and know-how to support brand goals and marketing performance.

With expert tips and practical tools, you’ll leave ready to post with purpose and impact across every platform.

 This content is updated regularly!

4 modules

  • Growing an audience with social, AI, and apps
  • Social media marketing with meta
  • LinkedIn, X, and Pinterest
  • TikTok and YouTube

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop essential platform knowledge, practical content strategies, and channel-specific techniques to post, engage, and grow effectively on social media.

In short, you’ll earn an Associate Certificate, equipped to create impactful content, build audiences, and drive results across today’s leading social platforms.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is ideal for marketing professionals, content creators, and anyone looking to build or strengthen their social media skills.
Whether you’re just starting out, supporting a marketing team, or aiming to manage social channels confidently, this course will equip you to make a real impact across key platforms.
If your not sure talk to us  

More about your course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6
Learning Objective 7

Building and managing communities
Learn strategies to grow and sustain engaged online communities using social apps and AI tools.

Your Course Creators

Platform specific social media strategies
Develop and execute tailored strategies for platforms like Instagram, LinkedIn, YouTube, TikTok, Pinterest, and WhatsApp.

Advertising and campaign optimisation

Master advertising best practices across Meta platforms, X, and Pinterest to drive ROI and audience growth.

Social video mastery

Build a strong presence on YouTube and TikTok with professional video strategies and analytics for measurable results.

AI Integration in social media

Apply AI to optimise content creation, audience engagement, and campaign effectiveness while addressing ethical considerations.

Content promotion and management

Promote content effectively across platforms, leveraging unique features like WhatsApp for social commerce and Threads for engagement.

Strategic social media insights

Use performance data and audience analysis to refine campaigns and align strategies with platform dynamics.

Alison Battisby

Social Media Expert
Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok. 

Clark Boyd

Expert in digital strategy, data analytics, and marketing simulations

Clark Boyd is CEO of marketing simulations company Novela and a digital strategy consultant, author, and trainer. He has led international marketing for brands like American Express and Adidas. Clark collaborates with top business schools, is a certified Google trainer, and delivers workshops and keynote speeches worldwide. He shares insights on X, LinkedIn, and Medium.


Learning outcomes


Course Content

1. Growing an Audience with Social, AI, and Apps

Learn how to grow and manage thriving online communities. Explore the role of AI in optimising content creation and social media strategies while addressing ethical considerations. Gain actionable insights on how to leverage popular social apps to diversify approaches, reach broader audiences, boost relevancy and engagement.

2. Social Media Marketing with Meta

Master Meta’s platforms—Facebook, Instagram, WhatsApp, and Threads—to craft winning social media strategies. Learn to manage accounts efficiently, create engaging content, and set up targeted ad campaigns to maximize ROI. Dive into Threads, Meta’s latest platform, and discover how to enhance engagement and improve campaign success.

3. LinkedIn, X, and Pinterest

Develop expertise in LinkedIn marketing to build professional connections and run effective advertising campaigns. Learn to utilize X and Pinterest’s unique features to boost brand visibility and drive engagement. Explore proven strategies for organic growth, community management, and impactful advertising on these platforms.

4. TikTok and YouTube

Learn to establish a strong video presence on TikTok and YouTube by mastering platform features and best practices. Create compelling social video content that drives engagement and builds a loyal audience. Explore additional platforms like Snapchat and Twitch to expand video strategies and enhance social campaigns.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to an advisor now 

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