DMI Track:  
Social media marketing

Become a Social Media Marketing Pro!

Learn how to create engaging campaigns, grow your audience, and drive meaningful brand impact. Master the strategies, tools, and insights to build your influence and advance your career in today’s dynamic social media landscape!

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
1f hours, 3 months
DMI Membership
3 months included
Course fee

£355 + VAT
Tutors
Tara Hunt, Will Francis
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub
  • CIM Dual Award - Level 4 Social Media

Course description

Boost your career with a course designed to equip you with practical skills in social media strategy, content creation, and audience engagement.

Perfect for marketers, content creators, and business professionals at any level, this course provides a hands-on foundation to plan, execute, and measure effective social media campaigns.

No jargon, no fluff—just clear, actionable guidance to help you build a strong online presence and deliver real business results..
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What you'll learn

Develop effective social media strategies.
Grow and engage your audience authentically.
Create engaging, platform-specific content.
Measure and analyse campaign performance

Your course includes

  • 14+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to social media marketing success!

This programme is designed for anyone looking to start or grow a career in social media marketing—from content creators and assistants to managers, consultants, and business owners.

It gives you everything you need to plan, create, and measure effective social media campaigns across platforms like Instagram, TikTok, Facebook, LinkedIn, and X.

You’ll learn how to develop engaging content, grow your audience, and analyse performance—building campaigns that connect, convert, and deliver real results.

By the end, you’ll be confident running impactful social media strategies and ready to take on a qualified social media marketing role.

We’ll get you certified quickly, with expert support every step of the way.

 This content is updated regularly!

4 modules

  • Revealing insight: Consumers and social content planning
  • Social apps for marketing
  • Social video platforms
  • Building a social media strategy
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical skills in social media strategy, content creation, and performance analysis to deliver impactful campaigns.


In short, you’ll earn an Associate Certificate, equipped to plan, execute, and optimise social media marketing that drives engagement and business growth.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is ideal for marketers, content creators, and digital professionals ready to enhance their social media skills.

Whether you're new to the field or looking to work more strategically, you’ll gain the tools to plan, create, and manage smarter campaigns that deliver real impact across today’s leading platforms. If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Understand social media fundamentals

Learn the core principles and platforms shaping today’s social media landscape.

Your Course Creators

Develop engaging content strategies

Create content that resonates with your target audience and encourages interaction.

Use social media tools and platforms

Master tools for content creation, scheduling, and social listening.

Analyse social media performance

Track and interpret key metrics to optimise campaign results.

Apply AI to social media marketing

Leverage AI tools to enhance content, targeting, and campaign efficiency.

Grow and manage social audiences

Build authentic communities and manage audience engagement effectively.

Tara Hunt

Social strategy pioneer & digital marketing thought leader

Tara Hunt is an executive-level digital marketing professional with over 20 years of experience. She is the founder of Truly Inc., the author of one of the first books on how the social web is changing business, and a professional public speaker. Tara has created and executed proven digital and social strategies across multiple industries. She specializes in relationship and inbound marketing, with a passion for data-driven strategy.


Will Francis

Digital marketing educator & content strategy expert

Will Francis is a digital marketing consultant, trainer, and speaker. Will ran a successful ad agency in London for eight years, and was Editor of social network MySpace in the 00s. He educates and consults for senior marketers at the world’s leading brands. His previous clients include Samsung, Spotify, Marriott Hotels, Warner Music, Penguin Books, and Net a Porter. Will regularly appears on radio and TV to share his expertise, and presents the DMI’s ‘Ahead of the Game’ podcast.Cathal Melinn | Digital Marketing Analyst and Consultant.

Learning outcomes


Course content

1.Revealing insight: Consumers and social content planning

This module introduces the key social media concepts including the role of the social media marketer, the value of social research, and the importance of establishing brand capabilities and goals. You will then deep-dive into the topic of audience research, including what array of tools are best suited for the job. Next, you will focus on how to engage with and acquire customers using social content including some key considerations to bear in mind when planning content for social channels.

2.Social apps for marketing

This module focuses on the various social media platforms available to digital marketers and how they can be used to grow and engage with a social media community. It demonstrates the fundamentals of the major social media apps and platforms and how each best practices can be best applied to benefit a business’s digital marketing strategy

3.Social video platforms

This module introduces the concept of social video marketing. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. The module concludes by showing you how to set up, customize, promote, and manage both a YouTube channel and a TikTok channel, and how to use the two platform’s features effectively for optimizing, customizing, and promotion.

4.Building a social media strategy

This module focuses on how to create a high-impact social media strategy. The module begins by explaining why businesses create social media strategies in the first place and by outlining the steps involved in developing one. It then looks at the importance of setting measurable objectives for your social media marketing campaigns, as well as how best to work with social strategy data.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

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Still not sure?  Talk to an advisor now 

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