DMI Track:  
SEO

Become an SEO Pro!

Learn how to boost website rankings, drive organic traffic, and optimise content with confidence. Master the tools, techniques, and strategies of search engine optimisation—and take your career to the next level in today’s competitive digital landscape!

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
1f hours, 3 months
DMI Membership
3 months included
Course fee

£355 + VAT
Tutors
Will Francis, Tara Hunt
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

Boost your career with a course designed to give you the skills, tools, and confidence to optimise content and improve website rankings.

Perfect for marketers, content creators, and business professionals at any level, this course delivers a practical foundation in search engine optimisation—helping you grow traffic, visibility, and results.

No jargon, no fluff—just clear, actionable guidance to help you plan and implement SEO strategies that work in today’s competitive digital landscape.
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What you'll learn

Optimise content to boost visibility and improve search rankings.
Enhance website performance through on-page and technical SEO.
Conduct keyword and competitor research to inform strategy.
Track, analyse, and report on SEO results with confidence.

Your course includes

  • 11+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to smarter search engine marketing!

This programme is designed for anyone looking to build or grow a career in SEO—whether you’re a marketer, content creator, freelancer, or business owner.

It gives you everything you need to plan and execute effective search engine optimisation strategies that improve rankings, drive traffic, and deliver results.

You’ll learn how to research keywords, optimise content, enhance website performance, and track SEO impact using industry-standard tools and techniques.

By the end, you’ll be confident applying SEO strategies that make a measurable difference—and ready to take on SEO-focused roles or add value to any digital project.

We’ll get you certified quickly, with expert support every step of the way.

 This content is updated regularly!

5 modules

  • SEO & search engine fundamentals
  • Improving website performance
  • Optimising on-page and content performance
  • Enhancing off-page and local SEO
  • Strategy and evaluating performance
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical skills in keyword research, content optimisation, and technical SEO to increase visibility and drive organic growth.


In short, you’ll earn an Associate Certificate, equipped to plan, implement, and measure search strategies that deliver real results for websites and businesses.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is ideal for marketers, content creators, business owners, and professionals who want to enhance their SEO skills and boost website performance.

Whether you're new to SEO or looking to sharpen your strategy, you'll gain the tools to increase visibility, attract traffic, and drive measurable results in today’s digital landscape.
If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Understand how search engines work

Learn the fundamentals of search engine algorithms and indexing.

Your Course Creators

Conduct effective keyword research

Identify high-impact keywords to target relevant search intent.

Enhance technical SEO performance

Audit and fix issues affecting crawlability, speed, and mobile usability.

.Build authority through off-page SEO

Develop strategies for link-building and increasing domain credibility.

Measure and report SEO performance

Use analytics tools to track rankings, traffic, and campaign success.

Optimise on-page SEO elements

Improve meta tags, headings, URLs, and internal linking structures.

Tara Hunt

Social strategy pioneer & digital marketing thought leader

Tara Hunt is an executive-level digital marketing professional with over 20 years of experience. She is the founder of Truly Inc., the author of one of the first books on how the social web is changing business, and a professional public speaker. Tara has created and executed proven digital and social strategies across multiple industries. She specializes in relationship and inbound marketing, with a passion for data-driven strategy.


Will Francis

Digital marketing educator & content strategy expert

Will Francis is a digital marketing consultant, trainer, and speaker. Will ran a successful ad agency in London for eight years, and was Editor of social network MySpace in the 00s. He educates and consults for senior marketers at the world’s leading brands. His previous clients include Samsung, Spotify, Marriott Hotels, Warner Music, Penguin Books, and Net a Porter. Will regularly appears on radio and TV to share his expertise, and presents the DMI’s ‘Ahead of the Game’ 

Learning outcomes


Course content

1.SEO & search engine fundamentals

An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.

2.Improving website performance

Develop your knowledge of SEO by focusing on improving website performance and problem-solving.

3.Optimizing on-page and content performance

Let google - and your customers – quickly understand your website by focusing on-page optimization and content performance.

4.Enhancing off-page and local SEO

Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.

5.Strategy and evaluating performance

Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to an advisor now 

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