DMI Track:  Professional Soft Skills

Become a more confident, impactful professional!

Learn the soft skills that set great leaders apart—communication, collaboration, and emotional intelligence. Build stronger relationships, grow your influence, and unlock new career opportunities with confidence!

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
8 hours, 3 months
DMI Membership
3 months included
Course fee

£430 + VAT
Tutors
Kevin Reid, Will Francis
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • CIM Dual Award - Get a Marketing Impact certificate (Level 4)
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

Take your professional skills to the next level with the DMI Professional Soft Skills course—designed for marketers who want to stand out, connect better, and lead with confidence.
You’ll develop the core soft skills that power great marketing teams: communication, collaboration, emotional intelligence, creative thinking, and adaptability.
Through practical scenarios and expert insights, you’ll learn how to manage challenges, build stronger relationships, and grow your influence at any stage of your career.

Whether you're just starting out or levelling up, this course will help you become a more confident, capable, and impactful marketing professional.
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What you'll learn

Communicate with clarity and confidence across teams, clients, and stakeholders
Strengthen emotional intelligence to lead, influence, and build better relationships
Collaborate effectively in fast-paced, cross-functional marketing environments
Apply creative thinking and problem-solving to overcome challenges and drive results

Your course includes

  • 8+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Boost your professional impact!

This course is designed for marketers and professionals eager to elevate their soft skills and lead with confidence.

You’ll learn how to communicate clearly, collaborate seamlessly, and navigate challenges with emotional intelligence and creativity. From effective teamwork and relationship-building to problem-solving and adaptability, you’ll develop the skills to thrive in any marketing environment.

With expert support and practical exercises, you’ll finish ready to make a stronger impact, lead with influence, and grow your career.

 This content is updated regularly!

4 modules

  • Agile & strategic thinking
  • Creative problem solving & presenting
  • Collaborative comms & persuasion
  • Adaptability & resilience

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop essential soft skills, practical techniques, and emotional intelligence to communicate, collaborate, and lead effectively in marketing roles.

In short, you’ll earn a Professional Certificate, equipped to build strong relationships, solve challenges creatively, and drive positive results across your team and projects.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is ideal for marketing professionals at any level who want to enhance their soft skills and boost their career impact.
Whether you’re a coordinator, manager, content creator, analyst, or consultant, you’ll gain the confidence and tools to communicate better, collaborate more effectively, and lead with greater influence.
It’s also perfect for anyone looking to develop emotional intelligence and creative problem-solving skills to thrive in fast-paced, dynamic marketing environments. If your not sure talk to us  

More about your course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5

Effective communication
Learn to communicate clearly and confidently, tailoring your message to engage and influence diverse teams and stakeholders.

Your Course Creators

Collaborative teamwork
Develop skills to foster trust and cooperation, driving productive teamwork and shared success on marketing projects.

Creative problem-solving

Apply critical thinking and innovation to identify opportunities and deliver effective solutions to marketing challenges.

Resilience and confidence

Build the mindset to adapt, stay motivated, and perform under pressure in today’s fast-paced marketing environments.

Emotional intelligence

Enhance your ability to understand emotions, empathise with others, and manage workplace challenges with resilience and tact..

Kevin Reid

International Communications Coach & Learning Expert

CEO of Personal Skills Training, Senior Coach at Kevin J Reid Coaching, Co-founder and Communications Director of The Counsel.ie, and Lead Collaborator of LeitrimMade.com.

A consummate and skillful international communications trainer, facilitator, and coach, Kevin has over 15 years of learning development experience with individuals, teams, and entire organizations. He has facilitated communications workshops and training across numerous sectors in Ireland, the UK, Europe, America, and Africa.

Will Francis

Digital Marketing Consultant
Digital marketing consultant, trainer, and speaker. Will ran a successful ad agency in London for eight years, and was Editor of social network MySpace in the 00s. He educates and consults for senior marketers at the world’s leading brands. His previous clients include Samsung, Spotify, Marriott Hotels, Warner Music, Penguin Books, and Net a Porter. Will regularly appears on radio and TV to share his expertise, and presents the DMI’s ‘Ahead of the Game’ podcast.Cathal Melinn | Digital Marketing Analyst and Consultant.

Learning outcomes


Course Content

1. Agile & strategic thinking

  • Project Management: Grasp the fundamentals of project management with a clear 7-step framework. Understand the role of a project manager and learn how to lead projects with confidence.
  • Agile Thinking: Embrace agility by mastering the 'Test and Learn' approach. Discover the benefits of agile thinking and how it drives innovation and adaptability in fast-paced environments.
  • Becoming a Strategic Thinker: Master the key principles and benefits of strategic thinking, and explore the Future-basing® technique for future planning.

2. Creative problem zolving & presenting

  • Enhancing Your Problem-Solving Skills: Learn practical approaches to workplace challenges, explore the stages of problem-solving, and build the skills to solve problems effectively.
  • Enhancing Your Creativity: Unlock your creative potential by generating new ideas, overcoming barriers to creativity, and learning to persevere when ideas don't pan out.
  • Presentation Skills: Master the art of effective presentations by learning how to create and structure compelling content, prepare thoroughly, deliver with confidence, and conclude powerfully.

3. Collaborative communication and persuasion

  • Successful Collaboration: Explore the fundamentals of collaboration, develop personal skills for effective collaboration, and implement strategies to enhance team dynamics.
  • Communicating with Others: Learn about different communication types, and develop strategies for clear and impactful interactions.
  • The Art of Persuasion: Develop essential persuasion skills, learn how to effectively influence an audience, enhance the impact of your proposals, and tackle objections with confidence.

4. Adaptability & resilience

  • Increasing Your Productivity at Work: Distinguish between being busy and being productive, discover effective techniques to boost productivity, and learn strategies to manage interruptions effectively.
  • Managing Your Time Effectively: Prioritise tasks, set achievable goals, and identify ways to eliminate personal time stealers. Learn the fundamentals of time management, discover the benefits of effective time usage.
  • Harnessing Adaptability: Cultivate an adaptable mindset, explore alternative solutions to problems, maximize learning opportunities, and enhance your creative thinking skills.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to an advisor now 

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