DMI Track:  
Paid search marketing (PPC)

Become a paid search pro!

Drive targeted traffic, optimise campaigns, and maximise ROI with confidence. Master the platforms, strategies, and techniques to deliver measurable paid search success—and advance your career in today’s fast-paced digital advertising world!

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
10 hours, 3 months
DMI Membership
3 months included
Course fee

£355 + VAT
Tutors
Cathal Melinn
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

Boost your career with a course designed to give you the skills and insights to plan, execute, and optimise paid search campaigns that deliver real results.

Ideal for marketers, advertisers, and business professionals at any level, this course provides practical, hands-on training in managing paid search across platforms like Google Ads and Microsoft Advertising.

No jargon, no overwhelm—just clear, actionable guidance to help you drive targeted traffic, increase conversions, and maximise campaign ROI.
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What you'll learn

Plan and structure effective paid search campaigns.
Use analytics to measure and improve campaign performance.
Optimise ad copy and bidding strategies for maximum ROI.
Manage budgets and target audiences across Google Ads and Microsoft Advertising.

Your course includes

  • 10+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to expert paid search marketing!

This programme is designed for anyone looking to start or grow a career in paid search advertising—from marketing assistants and specialists to managers, consultants, and business owners.

It gives you everything you need to plan, launch, and optimise effective paid search campaigns across platforms like Google Ads and Microsoft Advertising.

You’ll learn how to use advanced tools for keyword research, ad creation, bidding strategies, and performance analytics—building campaigns that deliver smarter, faster, and more measurable results.

By the end, you’ll be confident managing data-driven paid search campaigns and ready to take on a qualified digital marketing role.

We’ll get you certified quickly, with expert support every step of the way.

 This content is updated regularly!

4 modules

  • Paid search fundamentals
  • Keywords, ads and landing pages
  • Managing and improving PPC campaigns
  • Paid search reporting and Google  Analytics 4 (GA4)
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical, hands-on skills to confidently plan, run, and optimise high-performing paid search campaigns across major platforms.


In short, you’ll earn an Associate Certificate, equipped to drive targeted traffic, improve ROI, and deliver measurable results through search advertising.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is ideal for marketers, business owners, and professionals who want to get hands-on with paid search and deliver real business results.

Whether you're new to digital advertising or looking to sharpen your skills, you’ll gain the tools and confidence to create high-impact search campaigns that drive clicks, conversions, and growth.
If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Understand paid search fundamentals

Learn how search advertising works and where it fits in the digital marketing mix.

Your Course Creators

Conduct keyword research

Identify high-impact keywords to target the right audience and maximise ROI.

Optimise bidding and budgets

Manage bids, budgets, and account structure for performance and efficiency.

Use analytics to improve results

Measure, analyse, and refine campaigns using key metrics and performance tools.

Stay compliant and up to date

Apply best practices around policy, privacy, and emerging paid search trends.

Create effective ad campaigns

Craft compelling search ads and build campaigns in Google and Microsoft Ads.

Cathal Melinn

Paid media strategist and digital advertising expert

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced..


Learning outcomes


Course content

1.Paid search fundamentals

Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers. Learn how to set up a Google Ads account and create paid search campaigns.

2.Keywords, ads and landing pages

earn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy. You will also find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems.

3.Managing and improving PPC campaigns

Deepen your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics. You will also learn about automated and manual bidding, bid adjustments, remarketing lists, and using key tools such as Google Ads Experiments and Google Ads Editor as well as creating Google Shopping campaigns.

4.Paid search reporting and Google Analytics 4

Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns. You will also know how to use GA4 reports to gain valuable insights on campaign performance.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

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Still not sure?  Talk to an advisor now 

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