DMI Track:  Leadership and management

Become a Digital Marketing Leader!

Master the skills to lead teams, drive performance, and align marketing with business goals.
Learn practical leadership, strategic thinking, and people management to step up and stand out in your career.

Learn with nesma and get extra tutor hours!

Accredited certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
9 hours, 3 months
DMI Membership
3 months included
Course fee

£430 + VAT
Tutors
Kevin Reid, Bill Phillips
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • CIM Dual Award - Get a Marketing Impact certificate (Level 4)
  • Enhance your on-demand learning with personal coaching.
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

If you're looking for a practical, hands-on course to strengthen your leadership and management skills in digital marketing, this course is for you!

You’ll learn how to lead teams, manage performance, and align marketing activity with strategic business goals—equipping you to step into leadership roles with confidence.

It’s ideal for marketers looking to progress their careers, new managers seeking a solid foundation, or anyone wanting to build confidence in team and project leadership.

You don’t need prior management experience—just a drive to lead more effectively, think strategically, and make a measurable impact.

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What you'll learn

Lead and motivate high-performing digital marketing teams.
Align marketing goals with overall business strategy
Improve communication, collaboration, and decision-making skills
Manage performance and drive measurable campaign outcomes

Your course includes

  • 9+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to confident marketing leadership

This programme is designed for anyone looking to step into leadership or management roles in digital marketing—from executives and team leads to aspiring strategists and consultants.

It gives you the core skills to lead people, projects, and performance—bridging the gap between marketing delivery and business strategy.

You’ll learn how to motivate teams, manage workflows, and align marketing activity with organisational goals—equipping you to drive results and make smarter decisions.

By the end, you’ll be confident leading teams, improving performance, and contributing strategically to digital success.

We’ll get you certified quickly, with expert support every step of the way

 This content is updated regularly!

4 modules

  • Improving your management skills
  • Building effective teams
  • Digital leadership
  • Persuasion skills and managing conflict and crises

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical skills in team leadership, strategic thinking, and performance management to lead marketing teams with confidence.

In short, you’ll earn an Associate Certificate, equipped to align marketing with business goals, manage people effectively, and drive measurable success in digital environments.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is ideal for marketers, executives, and digital professionals ready to step into leadership roles or manage teams more effectively.
Whether you're new to management or looking to lead with more impact, you'll gain the skills to motivate teams, align strategy, and drive performance in fast-paced digital environments.
If your not sure talk to us  

More about your course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Lead with Confidence

Understand key leadership styles and how to apply them in digital marketing teams.

Your course creators

Build high-performing teams

Develop skills in motivating, managing, and supporting individuals to achieve shared goals.

Communicate and collaborate effectively

Improve your ability to influence, present ideas clearly, and manage cross-functional relationships.

Manage performance and projects

Use practical tools to plan, track, and evaluate team performance and marketing campaigns.

Align marketing with business goals

Learn to connect marketing activity with broader strategic objectives for greater impact.


Develop your leadership mindset

Reflect on your leadership strengths, set development goals, and build confidence for future growth.

Kevin Reid

International Communications Coach & Learning Expert
A consummate and skillful international communications trainer, facilitator, and coach, Kevin has over 15 years of learning development experience with individuals, teams, and entire organizations. He has facilitated communications workshops and training across numerous sectors in Ireland, the UK, Europe, America, and Africa.

Bill Phillips

Expert in digital strategy, data analytics, and marketing simulations

Bill has successfully coached CEOs, board members, directors, executive teams, and team leaders in public and private companies, NGOs, and UN organizations in 15 countries across four continents. He is the creator of Future-basing®, a highly potent process for building strategy, vision, and cooperation. Bill inspires people to build excellent interpersonal relationships and achieve their goals.


Learning outcomes


Course Content

1. Improving your management skills

Understand the role of a manager and know the best techniques to hone your strategic thinking skills and become more effective in the workplace.

2. Building effective teams

Learn the techniques and methods managers use to manage a digital team and explore best practices for developing people and talent

3. Digital leadership

Explore the competencies and behaviours of successful leadership and the characteristics of effective digital leaders

4. Persuasion skills and managing conflict and crises

Examine the behaviours, attitudes, and techniques to become more effective in a leadership role, including the best practices for developing and improving your persuasion skills and, successfully manage and resolve conflict and crisis situations

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to an advisor now 

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