DMI Track:  
Email marketing 

Become an Email Marketing Pro!

Create high-performing campaigns that engage, convert, and retain customers. Master the tools, strategies, and techniques of email marketing to build lasting customer relationships—and grow your impact in today’s competitive digital landscape!

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
11 hours, 3 months
DMI Membership
3 months included
Course fee

£355 + VAT
Tutors
Cathal Melinn
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

Elevate your career with a course designed to equip you with the skills and insights to plan, execute, and optimise email marketing campaigns that deliver real results.

Ideal for marketers, advertisers, and business professionals at any level, this course offers practical, hands-on training in crafting engaging emails, managing subscriber lists, and leveraging automation tools.

No jargon, no overwhelm—just clear, actionable guidance to help you nurture leads, boost conversions, and maximise campaign performance.
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What you'll learn

Design engaging email campaigns that convert.
Use automation to nurture leads and customers.
Build and segment targeted subscriber lists.
Analyse email performance to improve results.

Your course includes

  • 11+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to smarter email marketing!

This programme is designed for anyone looking to start or grow a career in email marketing—from marketers and content creators to campaign managers, consultants, and business owners.

It gives you everything you need to plan, create, and optimise engaging email campaigns that build relationships and drive measurable results.

You’ll learn how to use industry tools for list management, automation, segmentation, and analytics—crafting campaigns that are targeted, timely, and impactful.

By the end, you’ll be confident running data-driven email marketing campaigns and ready to take on a qualified email marketing role.

We’ll get you certified quickly, with expert support every step of the way.

 This content is updated regularly!

4 modules

  • Data strategy
  • Crafting content and managing time
  • Creativity and designing content
  • Testing, optimization, and automation
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical skills in planning, creating, and optimising email campaigns that engage and convert.


In short, you’ll earn an Associate Certificate, equipped to use key email marketing tools confidently, personalise messages effectively, and drive measurable business results.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is ideal for marketers, content creators, and digital professionals eager to enhance their email marketing skills.

Whether you’re new to the field or aiming to work more strategically, you’ll gain the knowledge and tools to craft personalised, data-driven campaigns that build lasting customer relationships and boost conversions. If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Understand email marketing fundamentals

Gain a solid foundation in key concepts, terminology, and the role of email marketing in digital strategies.

Your Course Creators

Design engaging, responsive campaigns

Learn to create visually appealing emails that work seamlessly across devices to capture audience attention.

Analyse email performance and metrics

Understand how to track open rates, click-throughs, conversions, and use data to optimise future campaigns.

Master automation and optimisation tools

Get hands-on with platforms and techniques to automate workflows, schedule sends, and improve campaign efficiency.

Apply compliance and deliverability best practices

Learn the legal and technical standards (like GDPR and CAN-SPAM) to ensure your emails reach inboxes and respect privacy.

Segment audiences for personalised messaging

Develop skills to target different customer groups effectively with tailored content that drives engagement.

Cathal Melinn

Paid media strategist and digital advertising expert

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced..


Learning outcomes


Course content

1.Data strategy

An effective email strategy is underpinned by solid data management and segmentation.

2.Crafting content and managing time

Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.

3.Creativity and designing content

Learn how to design visually appealing content that resonates with your customers.

4.Testing, optimisation, and automation

Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to an advisor now 

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