DMI Track:  
eCommerce

Become an eCommerce Marketing Pro!

Learn how to build high-converting online stores, optimise customer journeys, and drive digital sales. Master the strategies, tools, and insights to grow revenue and create seamless shopping experiences. Take your career to the next level in the fast-paced world of eCommerce!

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Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
16 hours, 3 months
DMI Membership
3 months included
Course fee

£355 + VAT
Tutors
Derek Liddy
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub
  • CIM Dual Award - Level 4 MarTech

Course description

Boost your career with a course designed to give you the strategy, tools, and confidence to succeed in eCommerce marketing.

Perfect for marketers, entrepreneurs, and digital professionals at any level, this course provides a practical, hands-on foundation in building, managing, and optimising online stores that convert.

No fluff, no guesswork—just clear, actionable guidance to help you attract customers, increase sales, and grow your eCommerce business with confidence.
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What you'll learn

Build and optimise high-converting eCommerce websites.
Use data and tools to boost traffic and conversions.
Design seamless customer journeys that drive repeat sales.
Create effective digital strategies to grow online revenue.

Your course includes

  • 16+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to high-impact eCommerce marketing!

This programme is designed for anyone looking to start or grow a career in eCommerce—from marketers and business owners to product managers, freelancers, and aspiring entrepreneurs.

It gives you everything you need to build, manage, and optimise an online store that converts—from customer journey design and product page strategy to payments, logistics, and performance analytics.

You’ll learn how to use digital tools and data to improve UX, drive traffic, and increase sales—creating seamless shopping experiences that build loyalty and revenue.

By the end, you’ll be confident running a successful eCommerce operation and ready to take on a specialised role or grow your own business online.

We’ll get you certified quickly, with expert support every step of the way

 This content is updated regularly!

5 modules

  • Websites and UX
  • SEM and sales channels
  • Awareness & consideration channels
  • Social commerce and ecommerce tactics
  • Using Omnichannel and CRO to improve the customer experience
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical skills in eCommerce strategy, customer experience, and digital operations to build and grow successful online stores.


In short, you’ll earn an Associate Certificate, equipped to optimise eCommerce performance, increase conversions, and deliver seamless digital shopping experiences that drive business growth.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is ideal for marketers, entrepreneurs, business owners, and digital professionals who want to build or grow an online store.

Whether you're starting from scratch or looking to improve performance, you'll gain the skills and tools to create seamless eCommerce experiences, increase conversions, and drive digital sales.  If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Understand the eCommerce landscape

Learn how online retail works, including key trends, platforms, and models.

Your Course Creators

Build a seamless customer journey

Design intuitive, user-friendly shopping experiences that encourage conversions.

Drive traffic with digital marketing

Use SEO, email, and paid media to attract qualified customers to your store.

Analyse and improve store performance

Measure KPIs and apply insights to optimise sales, UX, and retention.

Manage eCommerce operations effectively

Understand logistics, payments, fulfilment, and customer service essentials for scalable growth.

Optimise product pages and site performance

Create compelling product listings and streamline website functionality for better results.

Derek Liddy

eCommerce Marketing Expert & Digital Strategy Leader

Derek is Head of Marketing and e-commerce for Carrolls Irish Gifts. He has over 20 years’ experience developing brands through digital channels, onsite UX/UI, and digital innovation. He has previously worked as the Head of Digital Marketing at Aer Lingus, Head of Online for Anglo Irish Bank, Head of Digital Strategy at Continuum, and has held communications roles at Windmill Lane and Animo Television.


Learning outcomes


Course content

1.Websites and UX

Understand how the design of your website can effect on how your customer choose to buy from you.

2.SEM and sales channels

Before your customers buy, they first have to find you. In this module you'll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.

3.Real-world case studies and downloadable toolkits

Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

4.Social commerce and ecommerce tactics

Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce.

5.Using Omnichannel and CRO to improve the cx

This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
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Still not sure?  Talk to an advisor now 

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