DMI Track:  
Digital strategy

Become a Digital Strategy Pro!

Develop the skills to craft powerful, data-driven strategies that fuel business growth and competitive advantage. Learn to analyse markets, align digital channels, and lead campaigns that deliver measurable results—and elevate your career in today’s fast-evolving digital landscape!

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
11  hours, 3 months
DMI Membership
3 months included
Course fee

£355 + VAT
Tutors
Julie Atherton
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner.
  • Explore extra resources and connect with the community—free on your Learning Hub.
  • CIM Dual Award - CIM Level 4 Planning Integrated Campaigns.

Course description

Advance your career with a course designed to provide you with the skills and insights to develop effective digital strategies.

Ideal for marketers, strategists, and business professionals at any level, this course offers practical, hands-on training in market analysis, digital channel integration, campaign planning, and performance measurement.

No jargon, no fluff—just clear, actionable guidance to help you create strategies that drive growth, engagement, and measurable business success.
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What you'll learn

Develop integrated digital strategies that align with business goals.
Plan and execute multi-channel campaigns that drive engagement.
Analyse market trends and customer insights to inform decision-making.
Measure and optimise performance to maximise digital ROI.

Your course includes

  • 11+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to confident digital strategy!

This programme is designed for anyone looking to start or grow a career in digital marketing strategy—from analysts and planners to managers, consultants, and business leaders.

It gives you everything you need to develop, implement, and measure integrated digital strategies that drive real business results.

You’ll learn how to analyse market data, align campaigns with business goals, and optimise multi-channel performance for maximum impact.

By the end, you’ll be confident leading strategic digital projects and ready to take on a qualified digital strategist role.

We’ll get you certified quickly, with expert support every step of the way.

 This content is updated regularly!

4 modules

  • Marketing fundamentals
  • Planning a strategy
  • Choosing digital channels for your strategy
  • Planning & executing a digital strategy
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical skills in creating digital strategies, leveraging technology, and measuring campaign performance for business impact.


In short, you’ll earn an Associate Certificate, equipped to plan, execute, and optimise data-driven digital marketing strategies that drive growth and competitive advantage.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is designed for aspiring and current digital marketers, marketing managers, strategists, and business professionals looking to enhance their digital strategy skills.

Ideal for those who want to confidently plan, implement, and measure effective digital campaigns that align with business goals and customer needs. 
If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Understand digital marketing fundamentals

Gain a solid foundation in key digital marketing concepts, channels, and technologies.

Your Course Creators

Develop effective digital strategies

Learn to design data-driven strategies aligned with business objectives and customer needs.

Plan and execute campaigns

Build integrated digital marketing campaigns across multiple channels for maximum impact.

Measure and optimise performance

Use analytics and KPIs to assess campaign success and continuously improve results.

Leverage emerging technologies

Explore new tools and trends, including AI and automation, to stay ahead in digital marketing.

Map and analyse customer journeys

Identify and optimise key touchpoints to improve customer engagement and conversion.

Julie Atherton

Award winning digital strategist

With over 30 years’ experience in both agency and client-side roles, Julie brings extensive expertise in marketing, brand, and business strategy across a wide range of sectors. In 2016, she founded Small Wonder, drawing on her background to support a variety of organisations—from global brands to educational institutions and social enterprises. She is also the author of Social Media Strategy, a top read recognised by Thinkers360.


Learning outcomes


Course content

1.Marketing fundamentals

Explore the evolution of marketing and the role it plays in driving organisational strategy along with the value of consumer behaviour research.

2.Planning a strategy

Explore omnichannel strategy principles, the importance of aligning channels with strategies and the role of the customer journey and customer experience (CX) including analysis and measurement.

3.Choosing digital channels for your strategy

Understand channel planning and know its challenges examining inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing.

4.Planning & executing a digital strategy

Identify tactics and techniques for developing a digital marketing strategy looking at techniques such as SWOT analysis and PESTEL. You will explore the digital marketing strategy frameworks for implementation (SOSTAC, RACE, the 4 C’s, and AAAR) and learn how to develop, document, and plan a strategy using SMART objectives.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
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Still not sure?  Talk to an advisor now 

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