DMI Track:  
Digital marketing essentials

Kickstart your marketing career!

Build the foundation to launch your marketing career with confidence. Learn how to create, manage, and optimise digital campaigns that engage audiences and drive results. Master key tools, techniques, and strategies to stand out and succeed in today’s fast-paced marketing world!

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
6 hours, 3 months
DMI Membership
3 months included
Course fee

£355 + VAT
Tutors
Maeve Kneafsey
Clark Boyd
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this course:
  • Enhance your on-demand learning with personal coaching.
  • Marketing 101 - free course covering the marketing basics.
  • Explore extra resources and connect with the community—free on your Learning Hub.
  • CIM Dual Award - CIM Level 3 Marketing Essentials.

Course description

If you’re looking to break into marketing, this practical course focuses on building essential digital marketing skills.

You’ll learn how to create engaging campaigns, use key digital tools, and analyse data to improve results. Designed for beginners, career changers, and business owners seeking a solid foundation in digital marketing.

No prior experience needed—this course equips you with the confidence and know-how to thrive in today’s fast-moving digital marketing world.
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What you'll learn

Understand core digital marketing concepts and channels.
Analyse data to optimise campaigns.
Use social, search, email, and paid ads effectively.
Plan and execute digital marketing strategies confidently.

Your course includes

  • 6+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to launching a career in digital marketing!

This programme is designed for anyone eager to start or grow their career in digital marketing—from beginners and career changers to aspiring marketers and business owners.

You’ll gain practical skills across key digital channels like social media, search, email, and paid advertising, along with fundamentals in content creation, data analysis, and campaign planning.

You’ll learn how to use essential digital marketing tools and techniques to build smarter, data-driven campaigns that engage audiences and deliver real results.

By the end, you’ll be confident applying digital marketing tactics and ready to take on entry-level marketing roles or boost your current career.

We’ll get you certified quickly, with expert support every step of the way.

 This content is updated regularly!

6 modules

  • The digital opportunity
  • The digital landscape
  • Social media and online shopping
  • Data, privacy, and cybersecurity
  • AI and the organisation
  • Strategy and the digital organisation
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop a strong foundation in digital marketing, gaining confidence to apply essential tools, channels, and techniques in real-world scenarios.


In short, you’ll earn an Associate Certificate, equipped with the knowledge and practical skills to launch your career, support business goals, and grow your impact in a digital-first world.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is designed for aspiring digital marketers, career changers, graduates, and junior professionals looking to build essential digital marketing skills.

It’s ideal for anyone ready to kickstart a career in marketing, gain a solid understanding of key digital channels, and earn a globally recognised qualification to help them stand out in a competitive job market. If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Understand the foundations of digital marketing

Gain a clear understanding of what digital marketing is, how it works, and why it's vital for modern businesses.

Your Course Creators

Explore key digital channels and their roles

Learn the purpose and strengths of core digital channels like SEO, social media, email, and paid search.

Learn how to attract and grow an online audience

Discover practical ways to drive traffic and build brand visibility using organic and paid techniques.

Use data to track and improve performance

Understand how to analyse digital metrics and apply insights to optimise marketing activity.

Build confidence with real-world marketing tools

Get hands-on with the platforms, tactics, and terminology used in day-to-day digital marketing roles.

Create content that engages and converts

Develop the ability to craft compelling digital content tailored to different platforms and audience needs.

Clark Boyd

Expert in digital strategy, data analytics, and marketing simulations

Clark Boyd is CEO of marketing simulations company Novela and a digital strategy consultant, author, and trainer. He has led international marketing for brands like American Express and Adidas. Clark collaborates with top business schools, is a certified Google trainer, and delivers workshops and keynote speeches worldwide. He shares insights on X, LinkedIn, and Medium.


Maeve Kneafsey

Expert in marketing strategy, digital transformation & ecommerce growth

Maeve Kneafsey is an international practitioner and speaker in marketing, digital transformation, ecommerce, and analytics. Starting with founding Ireland's first content strategy/digital marketing agency, she has over 20 years’ experience launching and building international digital-led businesses, from early concept to funding to growth. 


Learning outcomes


Course content

1.The digital opportunity

Unlock the power of digital in today's dynamic business landscape. Explore how cutting-edge technologies are revolutionizing communication and interaction for individuals and organizations alike. Dive into the transformative impacts of social media and AI, and learn why organizations should harness the growing influence of digital consumers.

2. The digital landscape

Decode the digital consumer revolution and its impact on modern marketing strategies. Explore the evolving Buyer's Journey, now more complex and non-linear than ever before. Learn about detailed buyer personas and why it’s important to build a powerful online presence that prioritizes customer experience.

3.Social media and online shopping

Discover how social media can revolutionise a marketing strategy. Dive into the world of mobile-first social apps and unlock their potential for customer engagement. Explore the booming landscape of ecommerce and discover why businesses across industries are leveraging online marketplaces.

4.Data, privacy, and cybersecurity

Understand the importance of data-driven decision-making in the digital age. Learn how AI technologies are being leveraged for rapid data analysis and actionable insights. Explore ethical data collection practices and understand the obligations of individuals and organizations for ensuring data protection.

5.AI and the organisation

Explore the cutting-edge world of AI and its transformative impact on digital marketing. Discover how AI drives efficiency, reduces costs, and revolutionises key business processes from market research to content creation

6.Strategy and the digital organization

Discover how digital strategy development can drive organisational success. Learn how technology deployment should be aligned with clear objectives, goals, and KPIs. Cultivate a strategic mindset that balances big-picture thinking with agility in the face of change.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to an advisor now 

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