DMI Track:  
Digital display 

Become a Digital Display Pro!

Design impactful ads, capture attention, and drive results with confidence. Master the tools, formats, and targeting strategies of digital display advertising to boost visibility, increase conversions, and power up your marketing performance!

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
9.5 hours, 3 months
DMI Membership
3 months included
Course fee

£355 + VAT
Tutors
Cathal Melinn
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

Elevate your career with a course designed to equip you with the knowledge and tools to plan, launch, and optimise powerful digital display campaigns.

Perfect for marketers, advertisers, and business professionals at any level, this course delivers practical, hands-on training in banner ads, video formats, targeting strategies, and programmatic buying.

No guesswork, no fluff—just clear, real-world guidance to help you drive awareness, engage audiences, and increase conversions with high-impact digital advertising..
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What you'll learn

Develop effective digital display advertising strategies..
Use programmatic platforms to buy and manage ad space.
Design engaging banners and video ads for impact.
Track performance and optimise campaigns for better results.

Your course includes

  • 9+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to smarter digital display advertising!

This programme is perfect for anyone looking to build or advance a career in digital advertising—from marketing assistants and media buyers to account managers and freelance creatives.

It gives you everything you need to plan, design, launch, and optimise high-performing digital display campaigns across websites, apps, and platforms using static, animated, and video formats.

You’ll gain hands-on skills in ad creation, targeting, programmatic buying, and performance optimisation—using real tools and techniques that deliver measurable results.

By the end, you’ll be ready to run powerful, cost-effective display campaigns and take on an associate-level role with confidence

 This content is updated regularly!

4 modules

  • Planning and managing display advertising
  • Demand generation & video advertising
  • Setting up and targeting a display advertising campaign
  • Measuring display advertising and presenting results
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical skills in designing, targeting, and optimising digital display campaigns that capture attention and deliver results.


In short, you’ll earn an Associate Certificate, equipped to use key programmatic tools confidently, create engaging ad creatives, and drive measurable advertising performance.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is for marketing professionals, advertisers, and business owners looking to grow their skills in digital display advertising.

Whether you're new to digital ads or aiming to sharpen your campaign management abilities, this course offers practical knowledge to create, target, and optimise display ads that drive real business impact. If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Understand digital advertising fundamentals

Gain a solid foundation in key digital advertising concepts, channels, and terminology.

Your Course Creators

.Plan targeted display campaigns

Learn to design effective display campaigns that reach the right audience at the right time

Manage brand safety and compliance

Understand how to protect your brand and comply with industry standards in digital display.

Analyse and optimise campaign performance

Use analytics tools to track, measure, and improve display campaign results.

Master programmatic and platform tools

Gain proficiency in using programmatic buying platforms and major ad networks like Google Display Network.

Create compelling display creatives

Develop skills to craft eye-catching, on-brand display ads that drive engagement.

Cathal Melinn

Paid media strategist and digital advertising expert

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced..


Learning outcomes


Course content

1.Planning and managing display advertising

Understand practical tools, tactics, and best practices to plan an effective outbound campaign to generate interest and capture search intent as well as the core concepts of project management, and how project management processes can be used to achieve project success.

2.Demand generation & video advertising

Understand key demand generation channels including the Google Display Network, social display advertising, and advertising on the Meta network. The module then demonstrates how to use YouTube ads and other social video platforms – like TikTok and Twitch – in your campaigns.

3.Setting up and targeting a display advertising campaign

Understand how to set up a demand generation campaign using Responsive Display Ads and drill down into the tactics, tools, and techniques for effective targeting, bidding, and remarketing to reach audiences in demand generation campaigns.

4.Measuring display advertising and presenting results

Develop your knowledge by learning metrics, reports, and best practices to optimize demand generation campaigns, how you can use video analytics to measure the performance of your social video campaigns, good data visualization and the difference between reporting dashboards and data visualization tools. Alongside the presenter-led lessons, you’ll find a range of other assets – including articles, videos, and toolkits. These are designed to expand your learning, spark new ideas, and provide illuminating insights.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

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with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
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Still not sure?  Talk to an advisor now 

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