DMI Track:  
Digital and social selling

Become a Digital & Social Selling Pro!

Master the skills to attract leads, build trust, and close deals in a digital-first world. Learn how to harness the power of content, platforms, and data to connect with modern buyers—and grow your sales impact with confidence!

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
9 hours, 3 months
DMI Membership
3 months included
Course fee

£355 + VAT
Tutors
Cathal Melinn 
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner.
  • Explore extra resources and connect with the community—free on your Learning Hub.
  • CIM Dual Award - CIM Level 4 Planning Integrated Campaigns.

Course description

If you're looking for a practical, hands-on course to sharpen your digital and social selling skills, this programme is for you!

You’ll learn how to prospect effectively, nurture leads, and use social platforms to build relationships and close sales. Designed for a wide range of learners—from sales professionals wanting to modernise their approach, to marketers and business owners aiming to drive revenue growth.

You don’t need to come from a sales background to benefit—this course is ideal for anyone looking to connect with today’s digital-first buyers and deliver results.
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What you'll learn

Develop and execute a digital sales strategy.
Create personalised content to nurture leads.
Find and engage prospects on social media.
Use tools to track and improve sales results.

Your course includes

  • 11+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to smarter digital and social selling!

This programme is designed for anyone looking to build a career in digital sales—from business development reps and account managers to entrepreneurs and consultants.

It gives you everything you need to find leads, build trust, and close deals through digital channels like LinkedIn, email, and video.

You’ll learn how to craft a winning sales strategy, use digital tools for outreach and automation, and personalise content to move prospects through the funnel.

By the end, you’ll be confident using social selling techniques that deliver real results—and ready to step into a high-performing digital sales role.

We’ll get you certified quickly, with expert support every step of the way.

 This content is updated regularly!

5 modules

  • Fundamentals of social selling
  • Finding and targeting prospects
  • Attracting customers
  • Increasing engagement
  • Closing and retaining
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical skills in using digital tools and platforms to attract, engage, and convert modern B2B buyers.


In short, you’ll earn an Associate Certificate, equipped to build a personal brand, nurture leads through content, and close sales confidently using digital and social channels.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is designed for aspiring and current digital marketers, marketing managers, strategists, and business professionals eager to enhance their digital strategy skills.

It’s ideal for anyone looking to confidently plan, execute, and measure digital campaigns that align with business objectives, engage audiences, and deliver real results. 
If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Build high-converting digital sales funnels

Plan and execute strategic sales journeys that guide prospects from awareness to conversion using data-driven content and targeting.

Your Course Creators

Master social selling techniques

Leverage platforms like LinkedIn, X, and Facebook to identify leads, spark conversations, and build meaningful buyer relationships.

Measure what matters

Use analytics tools and sales metrics to track performance, identify opportunities, and continually improve campaign outcomes.

Harness sales technology

Confidently use CRM, automation tools, and digital platforms to streamline your workflow and optimise the customer journey.

Align strategy with business goals

Ensure all selling activities contribute to measurable results, from revenue growth to improved customer experience and loyalty.

Grow your personal brand

Craft a professional digital presence and create content that boosts your credibility and supports long-term customer engagement.

Cathal Melinn 

Paid media strategist and digital advertising expert

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.


Learning outcomes


Course content

1.Fundamentals of social selling

This module will cover how the buying journey has fundamentally changed. Learn how social media helps with delivering your message and how to integrate digital sales tools.

2.Finding and targeting prospects

Craft and refine target personas. Use social intelligence and listening tools to monitor online interactions and behavior. Use digital research to help you show up at the right time.

3.Attracting customers

Learn techniques to show up in your target’s social feeds. Create and curate content for social selling and build a network of buyers.

4.Increasing engagement

A deep look at the needs and motivations of buyers. Curate content that they desire to see. Analyse how best to satisfy and build a lasting rapport.

5.Closing and retaining

This module covers how to keep building your buyer community and use social to engage and convert more. You'll also learn how to up-sell and cross-sell via digital platforms.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

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Still not sure?  Talk to an advisor now 

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