DMI Track:  Data and Web analytics

Become a Data Analytics Expert!

Learn how to collect, analyse, and interpret marketing data with confidence. Master the tools, techniques, and insights to optimise campaigns and drive real business impact. Build the skills to make smarter, data-driven decisions—and advance your marketing career.!

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Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
10.5 hours, 3 months
DMI Membership
3 months included
Course fee

£355 + VAT
Tutors
Cathal Melinn
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub
  • CIM Dual Award - Level 4 MarTech

Course description

Boost your career with a course designed to give you the skills and insights to turn data into powerful marketing decisions.

Perfect for marketers, analysts, and business professionals at any level, this course provides a practical, hands-on foundation in collecting, analysing, and applying data to optimise campaigns.

No jargon, no overwhelm—just clear, actionable guidance to help you make smarter, measurable marketing choices that deliver real business impact..
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What you'll learn

Collect and interpret marketing data effectively.
Translate data insights into actionable marketing strategies.
Use analytics tools to track and measure performance.
Optimise campaigns for improved ROI and business growth.

Your course includes

  • 10+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to data-driven marketing success

This programme is designed for anyone looking to start or grow a career in data and web analytics—from marketing assistants and analysts to managers, consultants, and business owners.

It gives you everything you need to collect, analyse, and interpret data to optimise marketing performance and drive business growth.

You’ll learn how to use analytics tools for tracking, reporting, and insight generation—turning raw data into smarter, faster, and more effective marketing decisions.

By the end, you’ll be confident interpreting data and ready to take on a qualified marketing analyst or data-driven marketer role.

We’ll get you certified quickly, with expert support every step of the way.

 This content is updated regularly!

4 modules

  • Data, AI, and data protection
  • Google Analytics 4 (GA4) fundamentals
  • Data driven decisions
  • Visualising and presenting data
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical skills in data collection, analysis, and interpretation to drive informed marketing decisions.


In short, you’ll earn an Associate Certificate, equipped to use web analytics tools confidently, generate actionable insights, and optimise marketing performance effectively.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is ideal for marketers, analysts, and business professionals eager to harness data to improve marketing outcomes.

Whether you’re new to analytics or looking to deepen your skills, you’ll gain the tools to collect, interpret, and apply data that drives smarter marketing strategies.  If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Understand data collection methods

Learn how to gather accurate and relevant marketing data from multiple sources.

Your Course Creators

Analyse web and marketing data

Develop skills to interpret data patterns and trends using key analytics tools.

Optimise marketing campaigns

Use data insights to improve targeting, messaging, and overall campaign performance.

Report and communicate findings

Create clear, impactful reports to share data-driven results with stakeholders

Develop a data-driven mindset

Build confidence in making informed decisions backed by analytics and evidence.

Generate actionable insights

Translate raw data into meaningful recommendations for marketing strategies.

Cathal Melinn

Digital Marketing expert

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.


Learning outcomes


Course content

1.Data, AI, and data protection

Learn the different data types and best practices for data management along with understanding the benefits of using AI in digital marketing. You will also explore privacy, ethics, data storage, and data protection

2.Google Analytics 4 (GA4) fundamentals

Learn how to set up and configure a Google Analytics account for GA4, install a tracking code, and link Google Analytics to other tools. You will also know how to gather data, and use reports for insights on campaign performance

3.Data driven decisions

Understand how to use the various reports to monitor campaigns and know their purpose, characteristics, and benefits. You will also explore data-driven decision-making and know how it can be used to make valuable marketing actions to generate higher ROI.

4.Visualising and presenting data

Know how to present key findings and insights from your data and see how creative visualisation and presentation can help people understand what the data is telling you. You will also learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualise data.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

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with us before, copy/ use the promo code
on the right when you enrol*
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Still not sure?  Talk to an advisor now 

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