DMI Track: 
Content marketing

Become a Content Marketing Pro!

Learn how to plan, create, and deliver powerful content that connects. Master the strategy, storytelling, and tools to engage your audience and drive results. Build the skills to grow your brand—and your career—in today’s digital landscape!

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
6.5 hours, 3 months
DMI Membership
3 months included
Course fee

£430 + VAT
Tutors
Will Francis
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub
  • CIM Dual Award - Level 3 Content & Channels 

Course description

Boost your career with a course designed to give you the strategy, structure, and storytelling skills to stand out in a crowded digital space.

Perfect for marketers, creators, and business professionals at any level, this course provides a practical, hands-on foundation in planning and delivering content that drives real results.

No fluff, no guesswork—just clear, actionable guidance to help you create content that connects, converts, and builds long-term brand value.
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What you'll learn

Develop a clear, strategic content marketing plan.
Optimise content for search, engagement, and conversions.
Create compelling, audience-focused content across channels.
Measure content performance to drive continuous improvement.

Your course includes

  • 6+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your fast track to confident content marketing!

This programme is designed for anyone looking to start or grow a career in content marketing—from marketing assistants and freelance writers to digital managers, consultants, and business owners.

It gives you everything you need to plan, create, and deliver content that captures attention, builds trust, and drives action across key digital channels.

You’ll learn how to develop a content strategy, craft compelling messages, optimise for SEO, and measure performance—so every piece of content has purpose and impact.

By the end, you’ll be confident creating content that supports business goals and ready to step into a content marketing role with credibility.

We’ll get you certified quickly, with expert support every step of the way.

 This content is updated regularly!

4 modules

  • Strategic research and content planning with AI
  • Creating and curating high-impact content
  • Enhancing content with AI – from ideation to execution
  • Driving results with AI-powered content campaigns
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop practical skills in content planning, creation, and optimisation to deliver high-performing marketing across digital channels.


In short, you’ll earn an Associate Certificate, equipped to build strategic content that engages audiences, supports brand goals, and drives measurable results.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is ideal for marketers, content creators, and business professionals who want to strengthen their content marketing skills and strategy.

Whether you’re just starting out or looking to sharpen your approach, you’ll gain the tools to plan, create, and optimise content that connects with your audience and supports real business growth.  If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Plan high-impact content strategies
Align content with business goals by defining purpose, mapping the buyer journey, and crafting resonant brand stories.

Your Course Creators

Enhance your content strategy with AI
Use tools like ChatGPT and CapCut to spark ideas, streamline creation, and automate workflows for greater efficiency.

Master the full content lifecycle - at scale

Develop content calendars, repurpose assets across formats, and implement content strategies that scale efficiently using smart curation and AI tools.

Make smarter content decisions using data

Leverage AI for research—use social listening and competitor analysis to spot gaps and shape better strategy.

Deliver content campaigns that drive business value

Create impactful campaigns with clear briefs, defined KPIs, and strong collaboration across teams, agencies, and influencers, to amplify results.

Create content that ranks and converts

Apply SEO and E-E-A-T principles to create high-quality content that boosts visibility, builds trust, and drives results.

Will Francis

Digital Marketing expert

Will Francis is a digital marketing consultant, trainer, and speaker. Will ran a successful ad agency in London for eight years, and was Editor of social network MySpace in the 00s. He educates and consults for senior marketers at the world’s leading brands. His previous clients include Samsung, Spotify, Marriott Hotels, Warner Music, Penguin Books, and Net a Porter. Will regularly appears on radio and TV to share his expertise, and presents the DMI’s ‘Ahead of the Game’ podcast.Cathal Melinn | Digital Marketing Analyst and Consultant.

Learning outcomes


Course content

1.Strategic research and content planning with AI

Build a strong foundation in content marketing by learning how to use AI to uncover content opportunities and audience insights. Explore core concepts like content intent, evergreen vs. topical content, and the research methods that power effective strategies. Learn to craft creative briefs, shape brand stories, and plan impactful social media content that aligns with business goals.

2.Creating and curating high-impact content

Learn how to plan, create, and curate content that connects. Build content marketing strategies tailored to audience needs, and apply best practices for compelling, personalized storytelling. Use AI tools like ChatGPT to streamline creation, and boost content performance with SEO techniques, content pillars, topic clusters, and Google’s E-E-A-T framework. Discover tools and tactics to enhance content quality and drive engagement at scale.

3.Enhancing content with AI – from ideation to execution

Dscover how AI can elevate every stage of the content creation process. Learn to use tools like ChatGPT and CapCut to generate ideas, craft engaging copy and visuals, and streamline publishing through smart scheduling. Explore how AI enhances quality, consistency, and creative output across text, image, and video content—helping you work faster and smarter.

4.Driving results with AI-powered content campaigns

Turn strategy into impact by learning how to execute and optimize content campaigns. Use AI to conduct competitor and customer research, shape sharper audience insights, and build data-driven briefs. Develop creative strategies that engage, collaborate effectively with influencers and agencies, and deliver measurable results aligned with your campaign goals.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to an advisor now 

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