DMI Track:  AI for Business and Marketing

Become an AI-Savvy Marketer!

Learn how to use AI with confidence. Understand the tools, master the language, and drive smarter decisions across your business. Gain the AI knowledge to lead innovation, boost performance, and stay ahead in the future of marketing!

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Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
5 hours, 3 months
DMI Membership
3 months included
Course fee

£430 + VAT
Tutors
Clark Boyd, Cathal Melinn
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this course:
  • Free Marketing 101 Course and certificate.
  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

Boost your career with the DMI Track: AI for Business and Marketing—designed to demystify AI and break down the biggest barrier to adoption: lack of shared understanding.

Ideal for anyone at any level and in any role whether in marketing or beyond! This course delivers a clear, practical foundation in AI, equipping you with the confidence and skills to use AI effectively across your business.

No jargon, no overwhelm—just real-world knowledge to help you lead, collaborate, and grow in an AI-driven world.
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What you'll learn

Understand AI fundamentals to drive smarter business decisions
Communicate AI insights clearly across teams and roles
How to use practical AI tools to boost marketing and business results
Develop strategies to overcome AI adoption challenges confidently

Your course includes

  • 5+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Get confident with AI for marketing!

This course is perfect for anyone ready to unlock the power of AI in marketing and business—whether you’re starting out, upskilling, or looking to stay ahead.

You’ll master practical AI skills and tools to confidently apply AI, boost performance, and drive real results across any role.

With expert support every step, you’ll become an AI-ready professional prepared to lead and innovate in today’s fast-changing world.

 This content is updated regularly!

4 modules

  • AI and data
  • Ethics and practical AI skills for digital professionals
  • Using AI across digital channels
  • Essential AI tools and models for digital professionals
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll gain the skills, practical knowledge, and AI-driven insights to confidently apply AI in business and marketing.


In short, you’ll earn an Associate Certificate, equipped to understand, communicate, and leverage AI tools and strategies that drive smarter decisions and real-world results

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is designed for anyone involved in marketing—including executives, coordinators, assistants, interns, analysts, brand and PR professionals, content creators, media planners, marketing managers and directors, consultants, IT managers, and business owners.

It’s also perfect for anyone wanting to develop digital marketing expertise or build essential AI skills to future-proof their career—no matter your role or experience level.  If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6
Learning Objective 7
Learning Objective 8

AI fundamentals for business
Understand AI technologies like machine learning, generative AI, and NLP to optimize decision-making and streamline business processes.

Your Course Creators

Data-driven decision making with AI
Learn to use Big Data and AI tools for improved data collection, analysis, and strategic decision-making.

AI for marketing channels

Use AI to optimize content marketing, paid search, SEO, and CX across digital channels.

Practical AI skills for pro's

Develop critical thinking, prompt engineering, and data visualization skills to stay ahead in a competitive market.

Essential AI tools

Explore tools like ChatGPT and other LLMs to boost productivity, improve communication, and streamline workflows.

AI apps

Leverage cutting-edge AI tools for content creation, social media management, and strategic automation.

AI across business functions

Apply AI to enhance marketing, sales, HR, and operational workflows, driving efficiency and innovation.

Ethical AI practices

Ensure accountability, privacy, and transparency in AI applications while mastering risk management in an AI-driven world.

Clark Boyd

Expert in digital strategy, data analytics, and marketing simulations
Clark Boyd is CEO of marketing simulations company Novela and a digital strategy consultant, author, and trainer. He has led international marketing for brands like American Express and Adidas. Clark collaborates with top business schools, is a certified Google trainer, and delivers workshops and keynote speeches worldwide. He shares insights on X, LinkedIn, and Medium.

Cathal Melinn

Digital Marketing Director, Analyst & Trainer
Digital Marketing Director, commercial analyst, and ecommerce specialist with 15+ years’ experience. Cathal is a respected international speaker and trainer, helping professionals worldwide master PPC, SEO, analytics, strategy, and optimization. He runs a successful digital agency and has worked with top brands like HSBC, Amazon, Apple, and Red Bull across B2B and B2C sectors. Known for turning data into revenue, Cathal brings deep expertise to all levels of digital marketing.

Learning outcomes


Course content

1.AI and data

Explore the fundamentals of AI, including machine learning, generative AI, and NLP, and their transformative applications in business. Learn to integrate AI-driven data analytics to optimize decision-making and drive organizational growth with actionable insights.

2. Ethics and practical AI skills for digital professionals

Learn AI ethics, addressing biases, transparency, and privacy to ensure responsible use. Develop essential AI skills like prompt crafting, data visualization, and critical thinking to enhance research and organizational performance. Stay ahead by embracing AI innovation strategies.

3. Using AI across digital channels

Harness AI to revolutionize digital marketing strategies. Optimise content marketing, social media, SEO, and paid search campaigns with AI-driven insights and tools. Enhance user experiences, improve customer interactions, and streamline digital strategies for maximum efficiency and impact.

4.Essential AI tools and models for digital professionals

Discover how AI tools enhance content creation across text, images, video, and audio while streamlining workflows and driving engagement. Explore advanced language models like ChatGPT, Google Gemini, and Microsoft Copilot to optimize digital strategies, improve collaboration, automate tasks, and elevate UX and CX for greater efficiency and impact.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

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Still not sure?  Talk to an advisor now 

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