DMI Track:  Advanced digital strategy

Become a strategic marketing leader!

Build advanced digital strategy skills to plan and deliver high-impact, multichannel campaigns. Learn how to align marketing with business goals, optimise the customer journey, and drive performance across content, SEO, social, paid media, and more—using data, insight, and strategic thinking to lead with confidence.

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
8 hours, 3 months
DMI Membership
3 months included
Course fee

£430 + VAT
Tutors
Julie Atherton
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this course:

  • CIM Dual Award options - Such as Strategy & Planning
    Certificate (Level 6)

  • Enhance your on-demand learning with personal coaching.
  • SOSTAC Dual Award option - qualify as a Marketing Planner
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

Take your marketing planning to the next level with the Advanced Digital Strategy course—designed for marketers who want to lead with insight, structure, and impact.

You’ll learn how to build effective, full-funnel strategies that align with business goals, integrate key digital channels, and deliver measurable results. From audience research and customer journey mapping to channel planning, budgeting, and performance tracking, this course gives you the tools and confidence to take control of your marketing strategy.

Whether you're stepping into a strategic role or sharpening your planning skills, you'll leave ready to lead smarter, more scalable campaigns. channels.
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What you'll learn

Plan full-funnel digital strategies that align with business goals and customer needs
Use data and insights to inform decision-making and track performance across channels
Map and optimise customer journeys to deliver seamless, high-impact campaigns
Create integrated campaign plans with clear objectives, budgets and measurable results

Your course includes

  • 8+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Get strategic with your marketing!

This course is designed for marketers ready to step up and lead with strategy. You’ll learn how to build full-funnel, goal-driven digital marketing plans that connect channels, audiences, and business objectives.

From customer journey mapping and budget planning to channel integration and performance tracking, you’ll develop the skills to design campaigns that are clear, cohesive, and results-focused.

With expert guidance and real-world tools, you’ll leave ready to lead digital strategy with confidence—and deliver measurable impact at every stage.

 This content is updated regularly!

4 modules

  • Communications and branding
  • Using data to make decisions
  • Budgeting, AI, and refining a digital strategy
  • Driving growth with digital transformation and customer success

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll gain the advanced skills, hands-on experience, and strategic insight to confidently use AI across every stage of the digital marketing funnel.

In short, you’ll earn an Associate Certificate, equipped to design, implement, and optimise AI-driven campaigns that deliver measurable performance, greater efficiency, and real business impact.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is designed for anyone involved in marketing—including executives, coordinators, assistants, interns, analysts, brand and PR professionals, content creators, media planners, marketing managers and directors, consultants, IT managers, and business owners.

It’s also perfect for anyone wanting to develop digital marketing expertise or build essential AI skills to future-proof their career—no matter your role or experience level.  If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Digital communications & branding

Understand effective communication and branding. Build strategies that strengthen brand equity and align with organizational goals.


Your Course Creators

Data-driven decision making with AI
Leverage AI tools to analyse and visualize data for actionable insights. Use analytics to create impactful strategies that deliver measurable ROI.

 Optimised budgeting and channel selection
Allocate resources effectively to maximise marketing impact. Select the right channels to connect with target audiences and enhance campaign performance.

Practical skills for digital transformation projects

Apply project management techniques to implement digital transformation initiatives. Develop social media strategies to boost customer satisfaction and engagement.

Advanced GA4 insights and strategic planning
Master Google Analytics 4 fundamentals and advanced event tracking. Develop comprehensive reports and KPIs to track progress against objectives.

Strategies for growth and expansion

Explore frameworks to drive business growth through marketing innovation. Use digital strategies to expand into new markets and scale effectively.

Julie Atherton

Award winning Digital Strategist.
Over 30 years’ experience and worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand and business strategy across almost every sector. In 2016, Julie set up Small Wonder. Drawing on her past experience, she now supports a wide range of businesses, from global brands, to educational organisations and social enterprises.She is the author of the book, Social Media Strategy which was a top read chosen by Thinkers360.

Learning outcomes


Course Content

1. Communications and branding

Explore the core principles of digital and traditional communication strategies to build impactful brands. Learn to optimize marketing communication, create effective campaigns, and collaborate with media stakeholders to enhance brand equity and customer engagement.

2. Using data to make decisions

Master data analytics and visualization techniques to make informed decisions. Dive deep into Google Analytics 4 (GA4), leverage AI-powered tools for advanced data-driven insights, and learn to translate metrics into actionable strategies that drive ROI.

3. Budgeting, AI, and refining a digital strategy

Develop essential skills to plan and allocate marketing budgets effectively. Harness AI to refine digital strategies, select the best channels to reach your audience, and ensure resources are optimized to deliver measurable business impact.

4. Driving growth with digital transformation and customer success

Learn to implement digital transformation projects and develop innovative customer service strategies. Discover how to use digital tools to drive growth, enhance customer success, and expand into new markets through strategic planning and execution.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

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with us before, copy/ use the promo code
on the right when you enrol*
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Still not sure?  Talk to an advisor now 

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