DMI Track:  Advanced AI for digital marketing

Become an AI-Savvy marketer!

Master practical AI skills to design and implement a full AI-driven digital strategy—achieving more ROI with less time and effort. Learn to leverage advanced AI tools to boost performance across every stage of the customer journey, from SEO and social media to paid advertising and beyond.

Learn with nesma and get extra tutor hours!

Associate Certificate

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
8 hours, 3 months
DMI Membership
3 months included
Course fee

£522 + VAT
Tutors
Clark Boyd, Cathal Melinn
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this course
  • CIM Dual Award options -Strategy & Planning certificate (Level 6)
  • Enhance your on-demand learning with personal coaching.

  • SOSTAC Dual Award  - qualify as a Marketing Planner

  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

Take your digital marketing skills to the next level with the Advanced AI for Digital Marketing course—designed for those ready to move beyond the basics and apply AI in a strategic, results-focused way.
Learn to build AI-powered campaigns, streamline workflows, and boost performance across SEO, social media, paid ads, content, and analytics. With hands-on tools and real-world examples, you’ll gain the confidence to drive ROI and lead with innovation in an AI-first landscape.

What makes this course advanced? Its practical, in-depth focus on applying specialised AI tools across every stage of a digital strategy. You’ll go beyond theory to master AI-driven optimisation and deliver measurable impact across all key marketing channels.
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What you'll learn

Design and implement AI-powered digital marketing strategies across key channels.
Automate workflows and boost campaign performance with real-time insights.
Use specialised AI tools to optimise SEO, social media, paid ads, and content.
Measure, analyse, and improve ROI using AI-driven data and analytics.

Your course includes

  • 8+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Turn Strategy into Smart Results

This course is designed for marketers who are ready to go beyond the basics and apply AI at a strategic level. You’ll master advanced AI tools and techniques to design and implement full-funnel, AI-powered campaigns across SEO, social media, paid ads, content, and analytics.

With real-world examples and expert guidance, you’ll learn how to automate workflows, personalise experiences, and maximise ROI—fast-tracking performance across every stage of the customer journey.

By the end, you’ll have the skills to lead smarter marketing strategies, backed by data, automation, and measurable results.

 This content is updated regularly!

4 modules

  • AI-Driven digital marketing
  • Using AI for research and generating  content
  • AI and digital marketing channels
  • Using AI To implement a digital strategy

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll gain the advanced skills, hands-on experience, and strategic insight to confidently use AI across every stage of the digital marketing funnel.

In short, you’ll earn an Associate Certificate, equipped to design, implement, and optimise AI-driven campaigns that deliver measurable performance, greater efficiency, and real business impact.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 60 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is designed for anyone involved in marketing—including executives, coordinators, assistants, interns, analysts, brand and PR professionals, content creators, media planners, marketing managers and directors, consultants, IT managers, and business owners.

It’s also perfect for anyone wanting to develop digital marketing expertise or build essential AI skills to future-proof their career—no matter your role or experience level.  If your not sure talk to us  

More about your course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5

Leverage AI technologies

Learn how to utilize machine learning, generative AI, and Natural Language Processing (NLP) for digital marketing.


Your Course Creators

AI-driven research
Enhance digital marketing research, including customer insights, competitor analysis, and market trends.

 Optimise marketing channels
Boost performance across SEO, PPC, social media, customer experience (CX), and marketing automation using AI tools.

Practical AI skills for pro's

Develop critical thinking, prompt engineering, and data visualization skills to stay ahead in a competitive market.

Content strategy and creation
Use AI to develop a content strategy, create high-quality digital content, and optimise it for various platforms

Clark Boyd

Expert in digital strategy, data analytics, and marketing simulations
Clark Boyd is CEO of marketing simulations company Novela and a digital strategy consultant, author, and trainer. He has led international marketing for brands like American Express and Adidas. Clark collaborates with top business schools, is a certified Google trainer, and delivers workshops and keynote speeches worldwide. He shares insights on X, LinkedIn, and Medium.

Cathal Melinn

Digital Marketing Director, Analyst & Trainer
Digital Marketing Director, commercial analyst, and ecommerce specialist with 15+ years’ experience. Cathal is a respected international speaker and trainer, helping professionals worldwide master PPC, SEO, analytics, strategy, and optimization. He runs a successful digital agency and has worked with top brands like HSBC, Amazon, Apple, and Red Bull across B2B and B2C sectors. Known for turning data into revenue, Cathal brings deep expertise to all levels of digital marketing.

Learning outcomes


Course Content

1.AI-Driven digital marketing

Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.

2.  Using AI for research and  generating content

Unlock the power of AI for market research and content marketing optimization. Learn how to use AI tools to enhance competitor analysis, refine customer insights, and create precise personas. Master AI-driven copywriting techniques, streamline content scheduling, and explore tools for creating impactful image, video, and audio content.

3. AI and digital marketing channels

Dive into the transformative power of AI across digital marketing channels, with an emphasis on SEO and advertising. Elevate your SEO strategies by optimising technical elements, accelerating keyword research, and streamlining link-building. Master AI-powered tools for Google Ads, including bid optimizstion, ad creation, and Performance Max campaigns. Discover how AI reshapes social media and email automation, equipping you with the skills to enhance customer experiences and boost

4.Essential AI tools and models for digital professionals

Explore how AI revolutionises strategic marketing by enhancing planning, boosting efficiency, and optimizing omnichannel approaches. Uncover its role in refining ROI calculations and driving innovation. Develop key technical and strategic skills, such as agile thinking, to effectively integrate AI into your marketing tactics. Gain practical insights and best practices for overcoming creative barriers and applying AI to maximise your marketing impact.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to an advisor now 

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