DMI Specialist: Social media marketing

Level 4 /5 | Foundation Degree Equivalent |8 SQA
Become a social media specialist!
Learn from industry pros and master content, strategy, paid social, and AI tools. Build the skills to grow brands and your career!
Gain the social media expertise to secure a pay rise and take the next step in digital marketing!

Learn with nesma and get extra tutor hours!

Accredited qualification

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
31 hours 6 months
DMI Membership
6 months included
Course fee

£1590+VAT £1113+VAT
Tutors
Tara Hunt, Clark Boyd
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this course:
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Enhance your on-demand learning with personal coaching.
  • CIM Dual Award options - Get
    a Strategy & Planning 
    certificate (Level 6)
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

Boost your career with the DMI Search Marketing Specialist course—master SEO, PPC, Google and Microsoft Ads, plus analytics to create campaigns that deliver real results.

Perfect for marketers ready to specialise, graduates eager to stand out, or anyone determined to drive business growth through search marketing.

No experience needed—just bring your ambition and get ready to fast-track your success!
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What you'll learn

Plan effective strategies to grow audiences and meet business goals on social platforms.
Run paid campaigns across major platforms with budget control and audience targeting.
Create and curate content that engages, converts, and fits each channel’s strengths.
Use AI and analytics to improve content, automate tasks, and measure performance.

Your course includes

  • 30+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Become an AI-powered pro in social media marketing.

This programme is perfect for anyone who wants to specialise in social media—whether you're just starting out, stepping up in your role, or adding high-impact skills to your toolkit.

You’ll gain practical training in content creation, social strategy, community management, paid social, and the latest AI tools—everything you need to plan, execute, and optimise campaigns across all major platforms.

With expert support every step of the way, you’ll become a confident social media specialist ready to lead digital conversations and drive engagement.

We’ll get you qualified faster and with better support than any other learning partner.

 This content is updated regularly!

10 Modules

  • AI-Powered social research
  • Facebook, Instagram, WhatsApp, Threads
  • Social apps and other platforms
  • Social video strategy
  • Social customer service
  • AI-powered social content
  • LinkedIn
  • YouTube, TikTok, and social video
  • Social commerce and affiliate marketing
  • AI-powered social strategy
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll gain the skills, hands-on experience, and AI-powered insights to excel and stand out in social media marketing.


In short, you’ll become a CERTIFIED social media pro, equipped to plan, create, manage, and optimise high-impact campaigns across all major platforms using the latest tools and strategies

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 120 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. With 100 questions in 90 minutes, it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is designed for anyone involved in marketing, including executives, coordinators, assistants, interns, analysts, brand and PR professionals, content creators, media planners, marketing managers and directors, consultants, IT managers, and business owners.

It’s also ideal for anyone looking to develop digital marketing expertise or build AI skills to future-proof their career.  If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6
Learning Objective 7

Strategic planning
Learn how to develop social media strategies that align with business goals and target audiences.

Your Course Creators

Content creation
Create compelling, platform-specific content that drives engagement and supports campaign objectives.

AI Integration

Use AI tools to streamline content creation, scheduling, and performance enhancement.

Community Building

Build and manage online communities, strengthen brand voice, and engage followers authentically.

Performance Measurement

Track and interpret analytics to evaluate success and improve future campaign outcomes.

Governance & Risk

Apply best practices for compliance, brand safety, and managing social media crises.

Campaign Management

Run and optimise paid and organic campaigns across key platforms like Meta, LinkedIn, and TikTok.

Tara Hunt

Social Media Pioneer & Data-Driven Marketing Strategist

Tara Hunt is an executive-level digital marketing professional with over 20 years of experience. She is the founder of Truly Inc., the author of one of the first books on how the social web is changing business, and a professional public speaker. Tara has created and executed proven digital and social strategies across multiple industries. She specializes in relationship and inbound marketing, with a passion for data-driven strategy.

Clark Boyd

Expert in digital strategy, data analytics, and marketing simulations
Clark Boyd is CEO of marketing simulations company Novela and a digital strategy consultant, author, and trainer. He has led international marketing for brands like American Express and Adidas. Clark collaborates with top business schools, is a certified Google trainer, and delivers workshops and keynote speeches worldwide. He shares insights on X, LinkedIn, and Medium.

Learning outcomes


Course Content

1.AI-Powered Social Research

Learn to drive targeted digital campaigns by leveraging consumer insights and AI-enhanced research. Transform data into actionable insights, stay ahead of market trends, and optimize strategies to improve ROI and deliver personalized, impactful marketing efforts.

2. AI-Powered Social Content

Develop a social media strategy that engages and converts by aligning content with audience needs and platform specifics. Leverage AI for content creation and optimization; use diverse formats, and integrate influencers for a cohesive, impactful approach.

3. Facebook, Instagram, WhatsApp, Threads

Learn how to utilise Meta’s platforms effectively — Facebook, Instagram, WhatsApp, and Threads. Craft a winning social strategy, manage accounts efficiently, create tailored content, and set up impactful paid campaigns for maximum reach and ROI.

4. LinkedIn

Leverage LinkedIn to build professional connections and enhance your organisation’s presence. Master key features, explore advertising best practices, ad formats and utilize native analytics to measure and optimise campaign success.

5. Social Apps and Other Platforms

Discover the benefits of integrating social apps, manage accounts effectively, advertise brands, and use analytics to measure and optimise campaign success. Leverage social apps like X, Pinterest, and WeChat to enhance campaigns.

6. YouTube, TikTok, and Social Video

Learn how to boost brand awareness and engagement with social video. Establish a strong YouTube presence, harness TikTok’s viral potential, and utilize Snapchat’s and Twitch’s advertising tools to target audiences, optimise ad performance, and achieve results.

7. Social Video Strategy

Develop a compelling social video strategy to capture attention, drive engagement, and differentiate your brand. Expand reach and nurture your social audience with video content; optimise impact through targeted ads and data-driven insights for maximum ROI.

8. Social Commerce and Affiliate Marketing

Explore social commerce and affiliate marketing’s role in digital strategy. Learn to set up social commerce stores, optimise paid performance, and leverage affiliate and influencer marketing strategies to boost sales and achieve measurable business results.

9. Social Customer Service

Master customer experience (CX) essentials, implement best practices, utilise automation, handle crisis management, and enhance social customer service performance through effective evaluation techniques. Explore the transformative role of social customer service in the digital age.

10. AI-Powered Social Strategy

Learn how to build AI-powered social media strategies from scratch. Master setting measurable goals, utilising data effectively, and planning creative content. Discover how to create a media plan and analyse performance data to drive actionable insights.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Book a call now 

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