DMI Specialist: Certified Search Marketing

Level 4 /5 | Foundation Degree Equivalent |8 SQA
Become a search marketing pro!
Learn from industry experts and master SEO, PPC, Google Ads, and analytics. Gain the skills to drive powerful campaigns and advance your digital marketing career! 
Gain the search marketing skills to secure a pay rise and boost your career!

Learn with nesma and get extra tutor hours!

Accredited qualification

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
27 hours 6 months
DMI Membership
6 months included
Course fee

£1590+VAT £1113+VAT
Tutors
Neil Patel, Clark Boyd, Nikki Lam, Joe Williams
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this qualification.
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Enhance your on-demand learning with personal coaching.
  • CIM Dual Award options - get
    a Strategy & Planning certificate (Level 6)
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

Boost your career with the DMI Search Marketing Specialist course—master SEO, PPC, Google and Microsoft Ads, plus analytics to create campaigns that deliver real results.

Perfect for marketers ready to specialise, graduates eager to stand out, or anyone determined to drive business growth through search marketing.

No experience needed—just bring your ambition and get ready to fast-track your success!
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What you'll learn

Optimise websites and content to improve search rankings with effective SEO.
Analyse Google Analytics data to track and improve campaign performance.
Plan and manage paid search campaigns using Google Ads and Microsoft Ads.
Combine SEO and paid search strategies to maximise campaign impact and ROI.

Your course includes

  • 30+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Become an AI-powered pro in search marketing.

This programme is ideal for anyone wanting to specialise in search marketing—whether you’re starting out, progressing in your career, or looking to add highly sought-after skills.

You’ll gain practical training in SEO, paid search (Google Ads and Microsoft Ads), and analytics, equipping you to plan, run, and optimise successful search campaigns. We provide the expert guidance and support you need to become a confident search marketing specialist. By the end, you’ll have the skills and qualification to deliver results-driven search marketing strategies that get noticed. 

We will get you qualified faster and with better support than any other learning partner.

 This content is updated regularly!

10 Modules

  • SEO setup
  • Optimising SEO
  • Managing paid search campaigns
  • Search analytics
  • Search strategy research and planning
  • Content marketing for search
  • Paid search fundamentals
  • Generating demand with Google Ads
  • Data and data visualisation
  • Search strategy execution and optimisation
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll gain the skills, hands-on experience, and AI-powered insights to excel and stand out in search marketing.

In short, you’ll become a CERTIFIED search marketing pro, equipped to plan, execute, measure, and optimise campaigns using the latest tools and platforms.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 120 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. With 100 questions in 90 minutes, it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is designed for anyone involved in marketing, including executives, coordinators, assistants, interns, analysts, brand and PR professionals, content creators, media planners, marketing managers and directors, consultants, IT managers, and business owners.

It’s also ideal for anyone looking to develop digital marketing expertise or build AI skills to future-proof their career.  If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6
Learning Objective 7

Master SEO fundamentals and advanced techniques. 
Gain expertise in on-page, off-page, and technical SEO to enhance website rankings and organic traffic.

Your Course Creators

Craft effective campaign strategies. 
Design integrated search marketing strategies that align with business goals and drive measurable outcomes.

Drive results with AI-enhanced search marketing.  
Leverage AI tools to streamline keyword research, content creation, and performance tracking.

Optimise paid search campaigns.  
Develop and implement high-performing PPC campaigns using advanced bidding strategies and AI tools.

Stay ahead of industry trends. 
Learn the latest in AI, automation, and algorithm updates to maintain a competitive edge in search marketing.

Maximise ROI with comprehensive tactics.
Combine SEO, PPC, and data-driven insights to create campaigns that deliver real business impact.



Analyse and act on search data. 
Utilise web analytics to measure, refine, and optimize search performance and inform decision-making.

Will Francis

Award-winning digital marketing expert & entrepreneur
Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Clark Boyd

Expert in digital strategy, data analytics, and marketing simulations
Clark Boyd is CEO of marketing simulations company Novela and a digital strategy consultant, author, and trainer. He has led international marketing for brands like American Express and Adidas. Clark collaborates with top business schools, is a certified Google trainer, and delivers workshops and keynote speeches worldwide. He shares insights on X, LinkedIn, and Medium.

Nikki Lam

Expert in search marketing
Nikki Lam is Senior Director of SEO at Neil Patel Digital, where she oversees the Organic Search offering, leads a growing team of over 20 passionate Search strategists, and assists in award-winning SEO campaigns for NP’s growing roster of enterprise and Fortune 1000 clients.

Joe Williams

SEO Expert
Joe Williams teaches search engine optimisation at Joe Wills. He holds a degree in Computing Informatics, and he’s been an SEO specialist for over 15 years. He’s consulted and trained many large blue-chip companies including The Guardian, Cosmopolitan, and Sky. He's on a mission to make SEO easy, fun, and profitable

Learning outcomes


Course Content

1.SEO setup

Explore SEO fundamentals, from understanding how search engines and algorithms work to optimising websites for increased visibility and traffic. Learn to apply SEO best practices, strategic content planning, and on-page optimization to drive engagement, improve rankings, and boost conversions.

2. Optimising SEO

Boost website performance with advanced SEO tactics, including competitor research, backlink building, and local, national, and international strategies. Master technical SEO, optimise e-commerce sites, and leverage AI tools to enhance efficiency, rankings, and return on investment.

3. Managing paid search campaigns

Learn to effectively manage PPC budgets and optimize campaign performance with tools like Google Ads Experiments and Editor. Master bidding strategies, Quality Score optimization, and remarketing tactics. Measure and report campaign success using Google Ads, Analytics, and Tag Manager.

4. Search analytics

Learn the fundamentals of Google Analytics 4 (GA4), from setting up accounts and tracking codes to optimizing events for actionable insights. Master campaign performance analysis, ensure compliance with data privacy laws, and apply CRO tactics to boost conversions and drive growth.

5. Search strategy research and planning

Develop skills to conduct search audits, craft budgets, and build audience profiles for effective search marketing strategies. Leverage AI for research efficiency, optimize resource allocation, and track performance metrics to maximize ROI and refine campaign outcomes.

6. Content marketing for search

Master SEO-driven content strategies with keyword research, authoritative content creation, and a sustainable publishing approach. Enhance user experience and engagement using Google’s criteria, content pillar strategies, and AI tools to streamline content creation, optimization, and overall marketing effectiveness.

7. Paid search fundamentals

Master the principles of PPC advertising by creating impactful Google Ads campaigns. Learn keyword strategies, ad copy, and landing page optimization to boost engagement and conversions. Leverage AI tools like Google AI Assistant and Performance Max for efficient targeting and bidding.

8. Generating demand with Google Ads

Master outbound advertising to spark interest and capture search intent. Learn best practices in campaign planning, explore channels like Google Display and Meta, and optimize demand generation with Responsive Display Ads, advanced targeting, bidding strategies, and performance metrics.

9. Data and data visualisation

Harness CRM and analytics data to inform strategic decisions and optimize search performance attribution. Explore AI-powered data analysis and customer journey insights. Master Excel for data visualization, using formulas, charts, and Pivot Tables to present insights and forecast campaign success.

10. Search strategy execution and optimisation

Master the tools and tactics to develop impactful SEO, content, and paid search strategies. Enhance customer engagement through omnichannel marketing, leverage AI for streamlined execution, and utilise reporting tools to measure and optimise search strategy performance in a dynamic digital landscape.

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

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Still not sure?  Talk to an advisor now 

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