DMI Pro: Professional diploma in digital marketing

Level 4 /5 | Foundation Degree Equivalent |8 SQA
Become a Digital Marketing Director ! 
Learn directly from the world’s top digital marketing professionals.
Gain the skills to lead strategy and command a higher salary !

Learn with nesma and get extra tutor hours!

Accredited qualification

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
30 hours 6 months
DMI Membership
6 months included
Course fee

£1590+VAT £1113+VAT
Tutors
Will Francis, Clark Boyd and more!
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • Enhance your on-demand learning with personal coaching.
  • CIM Dual Award options available, contact us to find out more.
  • Explore extra resources and connect with the community—free on your Learning Hub

Course description

The DMI Pro course gives you practical, up-to-date training in essential digital marketing areas—from AI, SEO and paid search to Google Analytics and website optimisation.

It’s perfect for marketers looking to sharpen their skills, graduates starting out, or anyone who wants to create and manage successful digital campaigns.

All you need is the motivation to learn — no marketing experience required.
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What you'll learn

Design effective digital marketing strategies from the ground up.
Measure and analyse performance using Google Analytics and data insights.
Implement campaigns across SEO, paid search, social media, and AI-driven tools.
Optimise campaigns leveraging AI and analytics to maximise results and ROI.

Your course includes

  • 30+ hours of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Become a qualified manager!

This programme is designed for anyone looking to build or advance a career in digital marketing—from interns and assistants to managers, consultants, and business owners.
The course covers everything you need to lead, implement, or support effective digital strategies, including future-focused AI skills.

We give you the tools to become a smart and capable player on the digital stage. Learn Google Ads, social media marketing, SEO and much more.

When you’re done, you’ll be able to create a powerful digital marketing strategy by yourself.

We will get you qualified faster and with better support than any other learning partner.

 This content is updated regularly!

10 Modules

  • Digital marketing strategy
  • Professional skills for digital marketers
  • Digital marketing in the era of AI
  • Content marketing
  • Social media marketing
  • Analytics with google analytics (GA4)
  • SEO (Search Engine Optimization)
  • Website optimisation and ecommerce
  • Email marketing
  • Paid Search (PPC) and display advertising
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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll gain the knowledge, practical experience, and insights to excel and speak with confidence in the digital marketing industry.

In short, you’ll become a CERTIFIED versatile digital marketer, equipped to design, implement, measure, and optimize digital marketing strategies from the ground up.

Certification exam 

 
The Test is punchy, focused and dynamic. Questions come in different formats including text and image-based multiple choice, matching and drag and drop formats. It lasts 120 minutes, and afterward (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

You can try out the practice exam. With 100 questions in 90 minutes, it’s the ideal way to get you ready for the real thing. .  

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is designed for anyone involved in marketing, including executives, coordinators, assistants, interns, analysts, brand and PR professionals, content creators, media planners, marketing managers and directors, consultants, IT managers, and business owners.

It’s also ideal for anyone looking to develop digital marketing expertise or build AI skills to future-proof their career.  If your not sure talk to us  

More About Your Course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6
Learning Objective 7
Learning Objective 8

AI powered digital marketing expertise
Master competitor analysis, campaign execution & performance measurement while harnessing AI tools to boost efficiency, streamline processes, and drive impactful results.

Your Course Creators

Strategies for success.
Plan and execute comprehensive, AI-enhanced digital marketing strategies tailored to unique business goals and audiences.

Build brand awareness and drive engagement.
Utilise AI-driven social media and content marketing strategies to captivate audiences and foster engagement.

Drive traffic and visibility.
Implement SEO, PPC, display advertising, and AI tools to attract and retain target audiences.

Elevate web and ecommerce experience.
Optimise digital touchpoints using user-centered design and a deep understanding of the Buyer’s Journey.

Enhance professional effectiveness.
Develop professional soft skills from strategic and agile thinking to presentations to thrive in dynamic digital marketing roles.

Optimise with data-driven decisions.
Harness web analytics to refine marketing efforts and make informed business decisions.

Craft effective email campaigns.
Design, execute, and monitor email marketing initiatives that deliver measurable outcomes.

Will Francis

Expert in digital and social media
Will Francis is a digital and social media expert who has worked with top global brands. He hosts the DMI podcast Ahead of the Game, lectures for DMI, and delivers expert-led courses. With experience at a social network, a global ad agency, and his own digital agency, he shares practical insights from across the industry.

Clark Boyd

Expert in digital strategy, data analytics, and marketing simulations
Clark Boyd is CEO of marketing simulations company Novela and a digital strategy consultant, author, and trainer. He has led international marketing for brands like American Express and Adidas. Clark collaborates with top business schools, is a certified Google trainer, and delivers workshops and keynote speeches worldwide. He shares insights on X, LinkedIn, and Medium.

Learning outcomes


Course Content

1. Digital marketing in the era of AI

Harness the potential of digital marketing in the AI era. Master core concepts, navigate digital channels, and discover how AI-powered tools, machine learning, and large language models are revolutionizing business. Learn to craft 360-degree campaigns that deeply connect with your audience.

2. Content marketing

Learn to craft impactful content marketing strategies with a persona-focused, data-driven approach. Master content creation, curation, and amplification while leveraging AI-powered tollas and insights to connect with audiences, optimize the Buyer’s Journey, and measure success effectively.

3. Social media marketing

Establish a strong social media presence and leverage the capabilities of key platforms to grow and engage audiences. Discover impactful strategies for community building, execute powerful paid campaigns, and unlock AI-driven tools to elevate social commerce and enhance your brand's reach.

4. SEO (Search Engine Optimisation)

Build comprehensive knowledge in SEO, from how search engines and SERPs function to implementing strategic keyword research. Utilize technical, on-page, and off-page optimization to boost organic rankings. Leverage free, paid, and AI-powered tools to measure and refine your SEO strategy for sustained online success.

5. Paid search (PPC) and display advertising

Discover the potential of PPC and display advertising to capture active consumers and elevate brand awareness. Learn strategic budgeting, bidding, and ad creation using platforms like Google Ads. Utilize AI-powered tools and advanced targeting to optimize campaigns, reduce costs, and maximize ROI while integrating display and video advertising into a cohesive marketing strategy.

6. Email marketing

Unlock the potential of email marketing with AI and automation to streamline campaigns and maximize impact. Design personalized, results-driven emails, navigate data protection laws, and optimize open and click-through rates. Leverage CRM tools and metrics to boost engagement, generate leads, and foster brand loyalty while ensuring deliverability and audience reach.

7. Professional skills for digital marketers

Enhance your professional toolkit with essential skills for success in today’s dynamic workplace. Apply project management techniques, embrace agile thinking for innovation, and sharpen creativity and problem-solving. Develop strategic thinking, time management, and persuasive communication to drive personal and business success.

8. Website optimisation and ecommerce

Build an impactful online presence that captivates and converts. Design user-centered, frictionless websites aligned with business goals and the Buyer’s Journey. Master eCommerce and social commerce tactics to drive sales, enhance customer satisfaction, and optimize performance with data-driven tools and A/B testing.

9. Analytics with Google Analytics (GA4)

Harness the capabilities of GA4 to transform data into actionable insights. Learn to set up, configure, and optimize GA4 while adhering to privacy best practices. Leverage AI-driven features to monitor campaigns, analyze customer journeys, and make data-driven decisions that maximize business performance.

10. Digital marketing strategy

Develop a comprehensive digital marketing strategy that integrates AI to enhance planning, execution, and ROI. Set clear objectives, define KPIs, and allocate budgets effectively. Conduct research-driven channel selection and craft creative strategies to engage audiences. Confidently execute campaigns with actionable plans and a balanced media mix for maximum impact.

What our learners say

Simple to understand!

This is for me a very valuable experience and I would recommend this training to other organizations.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organization. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to an advisor now 

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