DMI: Postgraduate Diploma in Digital Marketing

Level 7| 11 SQA
Step up to senior digital leadership

Learn from world-class experts and master the skills to lead transformative digital strategies.
Drive innovation, inspire high-performing teams, and secure top-level roles with confidence—and a globally recognised expert qualification!

Learn with nesma and get extra tutor hours!

Accredited qualification

Digital Marketing Institute
Format
On demand
Start date
1 January
1 May
1 September
Duration
16 months
DMI Membership
6 months included
Course fee

£6215 + VAT
Course leader
Sarah McIlroy
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • DMI Credist - Earn 120 credits for a DMI Masters.
  • nesma credits- Earn nesma credits from a range of short courses
  • Enhance your on-demand learning with personal coaching.

Course description

Advance your digital career with the DMI Post Graduate Diploma. Designed for experienced marketers, this expert-level qualification will deepen your strategic thinking, sharpen your leadership skills, and empower you to drive innovation and growth in today’s digital-first world.

With nesma, you’ll benefit from access to tutor support, live drop-in sessions, and our thriving marketing expert community—so you're never learning alone.

Ideal for senior professionals ready to step into digital leadership, manage high-performing teams, and deliver measurable impact across the business.
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What you'll learn

Develop advanced digital marketing strategies that drive business growth.
Apply data-driven insights to optimise performance.
Lead and manage high-performing digital teams.
Drive innovation across digital channels and platforms.

Your course includes

  • 16 months of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Your pathway to confident digital leadership

This programme is designed for experienced marketers ready to step into senior roles, lead strategy, and drive business transformation.

It gives you everything you need to master advanced digital marketing—developing strategic insight, managing cross-functional teams, and leading innovation across channels.

You’ll build expertise in data-driven planning, performance measurement, and customer-focused leadership—gaining the skills and mindset to influence at the highest level.

By the end, you’ll be ready to lead high-impact campaigns, shape digital direction, and thrive as a certified digital marketing leader.

With nesma, you’ll get expert support, live drop-in sessions, and access to a vibrant professional community to help you every step of the way.

 This content is updated regularly!

Modules

  • Professional and digital skills
  • Social media marketing
  • Search marketing and demand generation
  • Analytics and planning
  • Business strategy and management



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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll develop advanced expertise in digital strategy, leadership, and performance optimisation.

In short, you’ll earn a globally recognised postgraduate qualification, equipped to lead digital transformation, manage cross-functional teams, and deliver strategic impact across complex marketing environments..

Certification exam 

You’ll complete three in-depth digital marketing assignments, each focusing on applying your strategic knowledge to real-world scenarios. These cover:


Digital Strategy and Planning

Implementation and Execution

Measurement and Optimisation


Each assignment challenges you to demonstrate critical thinking, strategic planning, and the ability to create data-driven solutions for digital marketing challenges.

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

Who is this course for?
This course is ideal for experienced marketers, managers, and professionals ready to step into senior digital leadership roles and drive transformation.

Entry requirements:
This course requires a Bachelor’s degree (minimum 2nd class honours) or relevant work experience (minimum of 3 years).   If your not sure talk to us.

Application

The BPP University Postgraduate Diploma in Digital Marketing, delivered in partnership with the Digital Marketing Institute, offers an advanced and industry-leading programme.
Applications require a completed form plus a copy of your degree transcript.
All submissions are carefully reviewed by BPP University’s Admissions Board before places are confirmed.

More about your course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6
Learning Objective 7

Develop strategic digital marketing plans

Learn to create comprehensive digital marketing strategies that align with business objectives and adapt to changing market trends.

Your Course Creators

Lead and manage digital marketing teams

Gain skills to effectively lead, motivate, and manage teams to deliver successful digital campaigns across multiple channels.

Apply advanced digital marketing techniques

Master SEO, PPC, social media, and content marketing strategies to engage audiences and increase brand visibility.

Integrate emerging technologies and tools

Explore how to leverage the latest digital tools and technologies to innovate marketing approaches and drive business growth.

Evaluate and implement digital transformation

Understand how to assess and lead digital transformation initiatives that enhance organisational capabilities and competitiveness.

Demonstrate leadership and communication skills

Build strong leadership and communication abilities to influence stakeholders and effectively manage change in digital environments.

Analyse complex data and customer insights

Use advanced analytics to interpret data, understand customer behaviour, and optimise marketing performance for better ROI.

Sarah McIlroy

Dean of BPP Business School, BPP University

With over 25 years of expeireince in professional and higher education, Sarah has designed and launched innovative programs to meet the needs of students and corporate clients

Neal Schaffer

Global Social Media & Leadership Specialist

Neal Schaffer is a globally recognised digital marketing consultant, author, and keynote speaker. As founder of PDCA Social and a leading voice in influencer marketing, social strategy, and leadership, Neal brings cutting-edge insights into how brands can thrive in the digital era. His sessions combine practical tools with strategic thinking, helping professionals navigate the fast-evolving world of social and digital transformation.


Tyrona (Ty) Heath

Director, Market Engagement at LinkedIn’s B2B Institute
Ty is Director of Market Engagement at LinkedIn’s B2B Institute and a leading authority on B2B marketing, buyer behaviour, and thought leadership. With a mission to elevate trust and purpose in marketing, Ty offers rich insights into how senior marketers can drive impact through data, empathy, and bold storytelling. Her contributions help learners understand the human side of digital strategy and leadership.

Neil Patel 

Award-winning digital marketing expert & entrepreneur
Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Learning outcomes


Course Content

1.Professional & Digital skills

Gain a deep understanding of digital marketing concepts to improve customer experiences and make data-driven decisions. Learn how to manage digital projects, find innovative solutions, and lead high-performing digital marketing teams.
  • Managing marketing activities
  • Communications fundamentals
  • Digital marketing & customer experience
  • Data privacy, protection & GDPR
  • Designing & optimising customer experience
  • Social research and consumer behaviour
  • Content marketing
  • Graphic design essentials
  • Website optimisation
  • Digital channels
  • Project planning & strategic thinking
  • Creativity & problem-solving skills
  • Personal skills for marketing practitioners
  • Data, visualisation, reporting, and presentation
  • User experience research

2. Social media marketing

Develop advanced skills to evaluate social media campaigns, use social commerce and social customer service and implement a successful social media content strategy.
  • Social content marketing
  • Twitter (X)
  • LinkedIn
  • YouTube, TikTok, and social video
  • Facebook, Instagram, Pinterest
  • Social media for customer service
  • Social media apps

3. Search marketing & demand generation

Learn to drive sales through SEO optimisation and analyse campaign performance. Gain expert insights and practical skills for a robust omnichannel search strategy, positioning yourself competitively in the digital marketplace.
  • Introduction to search marketing
  • SEO setup and content
  • Optimising SEO
  • Paid search fundamentals
  • Managing paid search campaigns
  • Demand generation
  • Email marketing
  • eCommerce

4. Analytics and planning

Delve into advanced digital marketing strategies for seamless customer experiences. Refine email marketing, utilize automation for customer engagement, and develop tailored e-commerce solutions.

Modules
  • Developing a digital marketing strategy
  • Google Analytics & search marketing
  • Data-driven decision making
  • Search planning
  • Search execution
  • E-commerce planning
  • Email marketing metrics & planning
  • Social commerce & affiliate marketing
  • Social media KPIs & planning
  • Driving business performance with digital marketing strategy

5.Business strategy and management

Analyse internal and external environments to develop a business strategy that drives profitability. Understand how to build, manage and lead a digital team.
  • Strategic leadership – managing the strategy making process
  • Strategic purpose – ethics & corporate and social responsibility (CSR)
  • Internal analysis – distinctive competencies, profitability & competitive advantage
  • Corporate strategy – diversification, integration & outsourcing
  • Managing a digital team
  • Building a digital team
  • External analysis – opportunities & threats
  • Digital leadership

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organisation. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

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