DMI Expert: Advanced Digital Marketing Diploma

Level 6 | Degree Equivalent |11 SQA
Step into senior digital leadership
Learn from global industry experts and master the skills to lead at the highest level.
Drive strategy, inspire teams, and unlock senior roles with confidence—and a globally recognised expert qualification!

Learn with nesma and get extra tutor hours!

Accredited qualification

Digital Marketing Institute
Format
On demand
Start date
Start any time
Duration
44 weeks
DMI Membership
6 months included
Course fee

£4350£3045 +VAT
Course Leader
Professor Dave Keighron
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing the DMI Professional Diploma in Digital Marketing:
  • SOSTAC Dual Award - qualify
    as a Marketing Planner
  • DMI Dual Award- Specialist Social Media or Paid search included
  • CIM Dual Award - Get a
    Strategy & Planning certificate (Level 6)
  • Enhance your on-demand learning with personal coaching.

Course description

Take your digital marketing expertise to new heights with the DMI Expert course. It’s designed to deepen your strategic thinking, enhance leadership skills, and empower you to drive innovation and deliver measurable business results in a fast-moving digital landscape.

With nesma, you’ll get expert support, practical learning, and a clear path to becoming a certified digital leader.

Ideal for experienced marketers looking to step into senior roles, lead teams, and deliver high-impact campaigns across channels.
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What you'll learn

Strategy and Leadership - develop skills to lead teams and drive transformation.
Search Marketing - SEO and paid search techniques to boost online visibility.
Social Media Marketing - advanced content creation and community management.
Reaching and Engaging Consumers via multi-channel audience connection and loyalty.

Your course includes

  • 40+ weeks of expert-led on-demand video lessons
  • Interactive quizzes and practical assignments
  • Real-world case studies and downloadable toolkits
  • Self-paced learning with lifetime access 
  • Qualification Certificate

Step up to senior leadership with the DMI Expert Digital Marketing Diploma

This programme is perfect for experienced marketers ready to step into senior leadership—whether you’re leading teams, driving digital transformation, or shaping strategic growth.

You’ll develop advanced skills in digital strategy, innovation, omnichannel marketing, performance analysis, and leadership—equipping you to influence decisions and deliver measurable business results.

With dedicated expert support throughout, you’ll become a confident digital leader prepared to inspire change and achieve real impact.

We’ll get you qualified faster and with more personalised guidance than any other learning partner.

We’ll get you qualified faster and with better support than any other learning partner.

 This content is updated regularly!

Stages - Thought & Practice

  • Stage 1:  Strategy & Leadership
  • Stage 2: Social Media Marketing
  • Stage 3: Search Marketing
  • Stage 4: Reaching and Engaging Consumers



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All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll gain the advanced skills, real-world experience, and strategic mindset to lead with impact in digital marketing.

In short, you’ll become a CERTIFIED expert digital marketer, ready to drive innovation, lead high-performing teams, and deliver business growth through data-driven strategy.

Certification exam 

The course requires the completion of 3 Digital Marketing assignments:
Assessment 1: Engagement with the program’s quizzes.
Assessment 2: Computer-based test in the chosen specialisation.
Assessment 3: Develop a digital marketing strategy proposal for a business.

Don’t worry, our instructors are here to help you get ready for these assignments. With regular live sessions focused specifically on preparing our students for assessment, you’ll be set up for success.

DMI Membership 


INCLUDED FREE:  when you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth £120) for FREE.  The DMI Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning.

Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.

Who is it for?

This course is designed for ambitious marketers and professionals ready to step into leadership roles, deepen their strategic expertise, and confidently lead teams.

It’s ideal for team leaders who want to drive digital transformation and business growth, as well as graduates and career changers seeking a solid foundation in digital strategy and leadership.  If your not sure talk to us  

More about your course

Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6
Learning Objective 7

Lead strategic digital marketing

Develop and apply advanced digital strategies that align with business objectives and drive measurable results.

Your Course Creators

Manage and inspire teams
Build leadership skills to lead digital teams, foster innovation, and manage organisational change.

Master data-driven decision making

Leverage analytics and insights to evaluate performance, guide strategy, and improve return on investment.

Innovate with confidence

Apply critical thinking and creative problem-solving to stay ahead in a fast-moving digital environment.

 Advance social and search marketing

Use advanced social media and search strategies to build visibility, engagement, and lead generation.

Influence at senior level

Strengthen your ability to communicate strategy and performance to stakeholders and influence business-wide decisions

Optimise omnichannel campaigns

Design and implement integrated campaigns across channels to deliver seamless and engaging customer experiences.

Professor Dave Keighron

Course Leader

Dave is the lead academic on the DMI Expert programme and a Professor of Marketing & Entrepreneurship at University Canada West and Douglas College. With a strong background in strategic marketing, innovation, and curriculum design, Dave ensures the course blends academic depth with real-world application. He plays a central role in shaping the programme’s structure and learning experience, making complex topics accessible and actionable for senior marketing professionals.

Neal Schaffer

Global Social Media & Leadership Specialist

Neal Schaffer is a globally recognised digital marketing consultant, author, and keynote speaker. As founder of PDCA Social and a leading voice in influencer marketing, social strategy, and leadership, Neal brings cutting-edge insights into how brands can thrive in the digital era. His sessions combine practical tools with strategic thinking, helping professionals navigate the fast-evolving world of social and digital transformation.


Tyrona (Ty) Heath

Director, Market Engagement at LinkedIn’s B2B Institute
Ty is Director of Market Engagement at LinkedIn’s B2B Institute and a leading authority on B2B marketing, buyer behaviour, and thought leadership. With a mission to elevate trust and purpose in marketing, Ty offers rich insights into how senior marketers can drive impact through data, empathy, and bold storytelling. Her contributions help learners understand the human side of digital strategy and leadership.

Neil Patel 

Award-winning digital marketing expert & entrepreneur
Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Learning outcomes


Course Content

1.Strategy and leadership

Master digital marketing strategy, leadership, and team management while optimizing performance through cohesive plans and effective channel utilisation.
Modules
  • Managing marketing activities
  • Communications fundamentals
  • Customer experience
  • Digital channels
  • Analytics, data & ethics
  • Managing a digital team
  • Building an effective digital team
  • Digital leadership
  • Developing a digital strategy
  • Driving business performance

2. Social media marketing

Advance your knowledge of social media campaigns on top platforms like Facebook, LinkedIn, Twitter, and more. Gain practical skills, learn best practices, and drive business success with multichannel strategies.

Modules
  • Social research
  • Social content
  • Facebook, Instagram & Pinterest
  • Twitter (X)
  • LinkedIn
  • YouTube, TikTok, and social video
  • Social commerce & affiliate marketing
  • Social apps and other platforms
  • Social video strategy
  • Social customer service

3. Search marketing

Learn to drive sales through SEO optimisation and analyse campaign performance. Gain expert insights and practical skills for a robust omnichannel search strategy, positioning yourself competitively in the digital marketplace.

Modules
  • Introduction to search marketing
  • SEO setup and content
  • Optimising SEO
  • Paid search fundamentals
  • Managing paid search campaigns
  • Demand generation
  • Search analytics
  • Data and data visualisation
  • Search strategy research & planning
  • Search strategy execution and optimisation

4. Reaching & engaging consumers

Delve into advanced digital marketing strategies for seamless customer experiences. Refine email marketing, utilize automation for customer engagement, and develop tailored e-commerce solutions.

Modules
  • Website optimisation
  • Graphic design essentials for marketers
  • UX research
  • UX design
  • CX essentials
  • E-commerce strategy
  • Applied ecommerce
  • Email marketing strategy
  • Marketing automation

What our learners say

Helped secure a payrise!

Since completing my course, I have been able to take on more solo projects surrounding SEO and more paid advetising responsibiities.  This helped secure a payrise.

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organisation. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

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with us before, copy/ use the promo code
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