CIPR Foundation Award:

Public Relations

Level 3| Introduction | A-level | 6 SQA
This course offers a solid introduction to public relations, giving newcomers essential skills in communications, media relations, and campaign planning. Ideal for those beginning a career in PR or wanting to formalise their knowledge, this course covers the fundamentals of effective PR strategy, helping participants build confidence and a strong foundation for a career in communications.

The foundation award focuses on the skills required for an entry-level PR role.

Success at this level qualifies you to enrol for the CIPR’s Professional Certificate. The foundation award focuses on the skills required for an entry-level PR role
Format

Live (virtual)
Learning

Duration

2 x Full days
1 x Half day
Live sessions

2 x 1 hour
Tutor session

Supplementary
Course tutor(s)

Anne-Marie Lacey

Course fee

 £495  + VAT 

Excludes CIPR fees*
See enrolment guide
for details

Aims of the course

The foundation award focuses on the skills required for an entry-level PR role. At the end of the qualification candidates will be able to:

Create content for written and audio-visual platforms that will engage stakeholders.
Identify and prioritise different audience groups and channels, and justify those choices in the context of building relationships between an organisation and its stakeholders.
Explain how PR helps to support different organisational objectives, and how it works with related disciplines such as marketing communications and advertising.

Assessments Methods 

You will undertake a two-part written assessment (1,000 words) that tests your practical PR skills.

Component 1: produce a portfolio of content for traditional and digital media to generate positive coverage for an organisation. 
Component 2: produce an accompanying discussion paper showing how the portfolio of content will help deliver the objectives of the PR team in that organisation.

Entry requirements 

This course is ideal for anyone in a PR support role or those aspiring to break into the industry, offering the perfect introduction to PR.

To study for the Foundation Award in PR You will qualify for the Foundation Award if you have at least five GCSEs at grade C or above.   If you do not have the necessary GCSEs or GCEs you may still be accepted at the discretion of the CIPR on the basis of your professional experience (not necessarily in public relations).
If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

How can it be used?

As a stand alone award to demonstrate your knowledge and expertise to Level 3 in this topic.

Success at this level qualifies you to enrol for the CIPR’s Professional Certificate.
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The qualification comprises three learning outcomes at the end of the course, you will undertake a two-part assessment that tests your practical PR skills.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Learn how to create content for written and audio-visual platforms that will engage stakeholders.


__________________________________________________________________________________________________

Understand how to identify and prioritise different audience groups and channels, and justify those choices in the context of building relationships between an organisation and its stakeholders.

__________________________________________________________________________________________________

Be able to explain how PR helps to support different organisational objectives, and how it works with related disciplines such as marketing communications and advertising.

__________________________________________________________________________________________________

The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Anne-Marie Lacey

Before earning a Master of Arts in Public Relations, I got my first job through my student blog. My career progressed to being a PR Manager at an integrated brand consultancy. I then set up my own business - Filament PR, a virtual UK agency providing consultancy and coaching services to top brands.

As a Fellow of the CIPR, I maintain Chartered Practitioner status through annual CPD appraisals. My work covers international trade fairs, crisis management, and training sessions, offering a diverse professional life.
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