CIPR Diploma:

Digital Communications

Level 7 Full Qualification | Post Graduate Degree | 10/11 SQA
The CIPR Digital Communications qualification is ideal for PR professionals with managerial experience looking to enhance their digital strategy skills.

You’ll learn to engage audiences across various digital platforms, create compelling content, and measure campaign impact through analytics. The qualification also provides practical knowledge to adapt PR strategies to the evolving digital landscape, ensuring your competitiveness in the field.

Designed for PR professionals in leadership roles, this qualification enhances expertise and equips you with skills to manage teams, improve campaign performance, and strengthen your organisation's reputation in the digital age. If you're seeking to advance your career by mastering the integration of digital tools into strategic PR, this qualification is for you.
Format

Live (virtual)
Learning

Starting dates

January 2025

April 2025

June

September

Duration

7 x 3 hour
Live Sessions

Plus revision and 
1:1 tutor sessions

Supplementary

12 weeks

Course tutor(s)

Anne-Marie Lacey

Course fee

 £1349  + VAT 

Excludes CIPR fees*
See enrolment guide
for details

Aims of the course

The course focuses on using social media, content creation, and digital engagement to drive PR campaigns, while also teaching data analysis to measure impact. It helps learners develop practical expertise in managing digital communications and staying ahead in an evolving digital landscape.

Upon completion, candidates will have the skills and knowledge to effectively incorporate digital tools and platforms into strategic communications.

Assessments Methods 

A written assignment  which is an executive report and summary situation analysis. This will consist of:-

3,000-word executive report or management proposal defines a key issue that can be addressed through a digital communications strategy,
Supporting 2,000-word statement of reflection which highlights the research methods, including digital tools and techniques for analysing the case study.

Entry requirements 

This course is perfect for both generalist professionals who wish to enhance their knowledge of the discipline and for those who are, or aim to become, responsible for communicating the sustainability agenda within their organisation.

To study for the this qualifications, you will require either a formal qualifications - CIPR/Marketing/Business degree and 2 years’ relevant full-time employment in public relations.

How can it be used?

The CIPR Digital Communications Diploma equips professionals to enhance digital strategies by leveraging social media, content marketing, and data analytics for targeted campaigns that boost brand awareness. It enables effective measurement and optimisation of communication efforts, driving tangible results and fostering meaningful stakeholder connections.
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The qualification comprises three learning outcomes at the end of the course, you will undertake a two-part assessment that tests your practical PR skills.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Discover how digital technologies disrupt and transform society, business, organisations, and individuals.

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Understand the concepts and tools employed in strategic public relations planning with specific emphasis on the role of social media and digital communications management.
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Manage and evaluate digital and social media activities, stakeholder engagement, and online communities while considering legal and ethical implications.
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The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Debbie Sharratt

I teach at universities, offer expertise in CIPR Qualifications and Influencer Marketing, and have over a decade of experience as an independent Chartered PR Practitioner. Honoured with the CIPR PRide Independent Practitioner of the Year Award (North East) in 2012 and 2018. My qualifications include a BA (Hons) from Birmingham University, an MA in Marketing from Northumbria University, and CAM certifications. Actively engaged in CIPR activities, serving on various committees and panels. Strong in strategic planning, research, and collaboration, with a passion for impactful PR through analytical thinking.
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