CIM Specialist Award L6:  Search Marketing

Learn how to create an effective search strategy for both organic and paid channels.


Starting date

On demand

Course tutor(s)

Steve Parker


3 lessons
4 hours of video


90 hours of guided study



How can I use this course?

This course can be used in a variety of ways:

As a stand alone certificate to demonstrate your knowledge and expertise to level 6 (Intermediate) in this topic.

As an elective module in your Level 6 CIM diploma.  You can take up additional modules to complete the full qualification. 

The level 6 qualification is the equivalent level to an undergraduate degree and it's the core operational marketing qualification for marketing professionals!
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About the course

With many customer journeys beginning with a search engine, adopting a successful search engine marketing strategy has become critical to increase brand reach and visibility. This Specialist Award will provide you with the knowledge and skills to create an effective search strategy for both organic and paid channels. You will be able to apply research techniques to understand customer search behaviour and utilise it to optimise paid campaigns and websites to maximise search engine visibility.

Strategic approach

This Specialist Award develops knowledge and skills to enable a strategic approach to organic and paid search channels. 

Presented by a professional digital marketing consultant and tutor, our programme focuses on strategic framework, effective method and explores leading practice.

Three domains

Our course covers three key areas: the first is developing the skills to apply research methods required for organic and paid search, including keyword research; the second area develops knowledge about how paid search activities can be managed, while the third key area covers how a website can be successfully optimised for organic search.

Accredited Qualification

The CIM Level 6 Specialist Awards are assessed via onscreen Multiple Choice Test (MCT). The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher order thinking and different levels of cognitive demand.

Course Lessons

Steve Parker

Steve has been involved in marketing for nearly 20 years, with experience in media organisations and agencies in the North East. Running a reputable digital consultancy, Causal Effect. His experience spans many sectors, including Public and Third Sectors, Educational, Insurance, Hospitality, and Housing.He is a member of the commercial board of directors at the Foundation of Light, a charity and often runs professional CIM courses and short learning programmes on the latest tools and techniques being used in digital marketing.

You can read more about Steve on his full bio hy clicking below and visiting the nesma team pages!

50% off if you sign up for this course today.

Use the promo code on the right when you register, to get advantage of this offer before it ends!
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