Societal Impact module

Level 6 | BA (Hons) Degree level | 9/10 SQA
Lead marketing with purpose

Gain advanced expertise to integrate societal and environmental impact into your strategy, build stakeholder partnerships, and drive lasting change.

Achieve a respected CIM Award and position yourself as a forward-thinking marketer shaping responsible, future-ready organisations.

Learn with nesma and get more tutor time! 

Accredited award

Digital Marketing Institute
Format
Live online
Start anytime
Live cohort start dates
16 September 2025
January, April, June 2026
Duration
6 weeks
Course Lead
Kris Woods
Course fee

£625 +VAT
Plus Institutional fees
CIM Fees
Membership £65
Assessment £165
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this qualification:
  • Flexible dual award options to enhance your qualification portfolio.
  • Free access to the Skills Lounge for revision sessions and networking.
  • Earn nesma credits for smoother progression to other programmes.
  • Dedicated expert support available throughout your learning journey.

Course description

This module explores the strategic role of marketing in driving positive societal and environmental change and how to lead long-term responsible planning with confidence.

Learn how to assess societal challenges, engage stakeholders, and develop ethical marketing strategies that align with organisational purpose.

Perfect for experienced marketers ready to influence sustainable business outcomes and lead purpose-driven marketing strategies.
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What you'll learn

Here’s what you’ll be able to do after completing this module:
  • Analyse how societal and environmental challenges impact organisations and assess their ability to create positive short- and long-term social impact.
  • Develop business cases and stakeholder strategies that align marketing with social and environmental agendas to drive meaningful change.
  • Plan, implement, and measure responsible marketing strategies that deliver social impact while supporting organisational and customer objectives.

Your course includes

  • 5 weeks of expert-led live online classroom sessions
  • Interactive quizzes and practical assignments
  • Revision sessions with tutor 
  • Live online learning with lifetime access 
  • Developing a marketing plan
  • Qualification Certificate

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

Develop the knowledge and practical skills to integrate societal and environmental considerations into marketing strategy, driving responsible business success.

On successful completion, you’ll earn a recognised CIM Award—certifying you as a marketing professional equipped to lead ethical marketing initiatives that deliver positive social impact.

Certification exam 

To complete the module, you’ll take an online assessment with 45 questions to be answered in 90 minutes. The questions include multiple choice, scenarios, and single best answers. Achieve 60% to earn your CIM Award and progress towards the full Certificate.


We’ll set you up with a sample test and provide a focused revision session shaped around the topics you and your cohort want to revisit. By the end, you’ll be confident, exam-ready, and on your way to becoming a certified marketing professional.

CIM Membership  & Assessment Fees

We handle all the admin – you focus on learning
We’ll arrange your CIM membership (£65) , register you for assessments (£165per module), and help you prepare with practice tests and revision sessions.
Plus, as a CIM member, you gain exclusive access to industry insights, practical toolkits, expert webinars, networking events, and career support resources—all designed to accelerate your marketing career and keep you connected to a global community of marketing professionals.
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Who is it for?

This course is designed for aspiring marketers and professionals ready to take the next step in their career with a solid grounding in marketing and digital strategy.

It’s ideal for marketing executives, team leaders, career changers, and small business owners looking to gain a recognised award and the skills to plan and manage effective campaigns.  If your not sure talk to us  

Your tutor

Kris Woods

Kris is an experienced marketing consultant and CIM tutor with over 30 years in media, advertising, and education.


She brings real-world insight to her teaching, with expertise in PR, strategic planning, and multi-channel communication.


Kris has taught CIM qualifications at all levels for over a decade and delivers marketing programmes at institutions including the University of Sunderland.


She’s passionate about helping learners grow in confidence, build practical skills, and apply marketing theory to real business challenges.

What our learners say

The qualification has been transformative for my role!

I can now approach marketing challenges with a more strategic mindset

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organisation. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to us 

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