SEO and paid search management module

Level 6 | BA (Hons) Degree level | 9/10 SQA
Be found. Drive results.

Gain the insight and tools to plan, execute, and optimise SEO and paid search campaigns that boost visibility, attract the right traffic, and deliver measurable performance.

Earn a respected CIM Award and become the marketer who leads with confidence in search—maximising reach, relevance, and return on investment.

Learn with nesma and get more tutor time! 

Accredited award

Digital Marketing Institute
Format
Live online
Start anytime
Live cohort start dates
September 2025
January, April June 2026
Duration
5 weeks
Course tutor
Steven Parker
Course fee

£625 +VAT
Plus Institutional fees
CIM Fees
Membership £65
Assessment £165
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


Write your awesome label here.
Write your awesome label here.

Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this qualification:
  • Flexible dual award options to enhance your qualification portfolio.
  • Free access to the Skills Lounge for revision sessions and networking.
  • Earn nesma credits for smoother progression to other programmes.
  • Dedicated expert support available throughout your learning journey.

Course description

This module explores how to plan and manage effective search strategies that increase visibility, attract qualified traffic, and support campaign success across digital platforms.

Learn how to carry out keyword research, analyse customer search behaviour, and apply best practices in both organic optimisation and paid search management.

Perfect for marketers who want to master search marketing, boost performance, and deliver measurable results through data-driven strategies.
Write your awesome label here.

What you'll learn

Here’s what you’ll be able to do after completing this module:
  • Apply keyword research and customer insight techniques to develop effective search strategies across organic and paid channels.
  • Plan, manage, and evaluate paid search campaigns to meet specific marketing objectives and improve ROI.
  • Optimise website content and structure using on-page SEO best practices and strategies to build authority and improve search engine rankings.

Your course includes

  • 5 weeks of expert-led live online classroom sessions
  • Interactive quizzes and practical assignments
  • Revision sessions with tutors 
  • Live online learning with lifetime access 
  • Qualification Certificate

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

Develop practical skills and strategic understanding to design, implement, and optimise search marketing strategies that improve visibility, attract targeted traffic, and support business growth.

On successful completion, you’ll earn a recognised CIM Award—certifying you as a marketing professional ready to lead high-performing SEO and paid search campaigns that deliver measurable results.

Certification exam 

To complete the module, you’ll take an online assessment with 45 questions to be answered in 90 minutes. The questions include multiple choice, scenarios, and single best answers. Achieve 60% to earn your CIM Award and progress towards the full Certificate.


We’ll set you up with a sample test and provide a focused revision session shaped around the topics you and your cohort want to revisit. By the end, you’ll be confident, exam-ready, and on your way to becoming a certified marketing professional.

CIM Membership  & Assessment Fees

We handle all the admin – you focus on learning
We’ll arrange your CIM membership (£65) , register you for assessments (£130 per module), and help you prepare with practice tests and revision sessions.
Plus, as a CIM member, you gain exclusive access to industry insights, practical toolkits, expert webinars, networking events, and career support resources—all designed to accelerate your marketing career and keep you connected to a global community of marketing professionals.
Write your awesome label here.

Download your brochure now!

Share it!

Get a discount when you book together!

Persuade your boss

Incentives to fund your
learning inside!

Who is it for?

This course is designed for aspiring marketers and professionals ready to take the next step in their career with a solid grounding in marketing and digital strategy.

It’s ideal for marketing executives, team leaders, career changers, and small business owners looking to gain a recognised award and the skills to plan and manage effective campaigns.  If your not sure talk to us  

Your tutor

Steven Parker

Steven is an experienced marketing consultant and CIM tutor specialising in strategy, digital marketing, and business growth. With over 20 years in senior marketing roles, he supports learners in developing practical skills to drive real-world results. Steven runs his own consultancy, helping organisations improve marketing performance and digital presence. He brings a wealth of knowledge across sectors and is passionate about helping businesses and individuals unlock their full potential.

What our learners say

The qualification has been transformative for my role!

I can now approach marketing challenges with a more strategic mindset

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organisation. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

nesmaAlumni2025

Still not sure?  Talk to us 

Write your awesome label here.

Other courses to consider