Planning Integrated Campaigns module

Level 4 | Foundation Degree level |7/8 SQA
Advance your campaign planning expertise

Gain the practical skills to plan, deliver, and measure integrated marketing campaigns that engage audiences across digital and traditional channels.

Achieve a respected CIM Award and take the next step in your marketing career.

Learn with nesma and get more tutor time! 

Accredited award

Digital Marketing Institute
Format
Live online
Start anytime
Live cohort start dates
September 2025
January, April, June 2026
Duration
5 weeks
Course tutor
Deb Sharratt
Course fee

£580 +VAT
Plus Institutional fees
CIM Fees
Membership £65
Assessment £130
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this qualification:
  • Flexible dual award options to enhance your qualification portfolio 
  • Free access to the Skills Lounge for revision sessions and networking.
  • Earn nesma credits for smoother progression to other programmes.
  • Dedicated expert support available throughout your learning journey.

Course description

This module explores how integrated marketing campaigns connect with audiences across channels and support the full customer journey.

Learn how to plan customer-centric campaigns, choose the right media and content, and measure effectiveness using industry-standard techniques.

Perfect for marketers who want to build practical campaign planning skills and deliver impactful, multi-channel marketing activity.
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What you'll learn

Here’s what you’ll be able to do after completing this module:
  • Evaluate how organisations use marketing communications and digital innovation to engage with customers across the marketing landscape.
  • Understand how customers interact with media and content throughout the customer lifecycle and apply this to campaign planning.
  • Develop and measure integrated marketing campaigns using appropriate channels, content, and performance metrics to engage target audiences effectively.

Your course includes

  • 5 weeks of expert-led live online 2 hour classroom sessions
  • Interactive quizzes and practical assignments
  • Revision session with tutors 
  • Live online learning with lifetime access 
  • Qualification Certificate

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

Develop practical skills and strategic understanding to plan, create, and evaluate content that supports marketing goals and drives audience engagement.

On successful completion, you’ll earn a recognised CIM Award—proving you’re ready to deliver effective content that adds value across digital campaigns and customer journeys.

Certification exam 

To complete the module, you’ll take an online assessment with 45 questions to be answered in 90 minutes. The questions include multiple choice, scenarios, and single best answers. Achieve 60% to earn your CIM Award and progress towards the full Certificate.


We’ll set you up with a sample test and provide a focused revision session shaped around the topics you and your cohort want to revisit. By the end, you’ll be confident, exam-ready, and on your way to becoming a certified marketing professional.

CIM Membership  & Assessment Fees


We handle all the admin – you focus on learning
We’ll arrange your CIM membership (£65) , register you for assessments (£130 per module), and help you prepare with practice tests and revision sessions.
Plus, as a CIM member, you gain exclusive access to industry insights, practical toolkits, expert webinars, networking events, and career support resources—all designed to accelerate your marketing career and keep you connected to a global community of marketing professionals. Learn more about fees and costs →
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Who is it for?

This course is designed for aspiring marketers and professionals ready to take the next step in their career with a solid grounding in marketing and digital strategy.

It’s ideal for marketing executives, team leaders, career changers, and small business owners looking to gain a recognised award and the skills to plan and manage effective campaigns.  If your not sure talk to us  

Your tutor

Deb Sharratt

Deb is a Chartered PR Practitioner and award-winning communications consultant with over a decade of independent experience. She delivers CIPR qualifications and bespoke Influencer Marketing training with nesma, alongside teaching at university level.

With a strong track record across the public, private and third sectors, Deb brings strategic insight and hands-on expertise to every project. She is an active CIPR Council Member and co-chairs the Influencer Relations panel. A published blogger and passionate communicator, Deb enjoys helping professionals grow their confidence, skills and impact through creative, practical learning.

What our learners say

Helped secure a promotion!

This qualification advanced my marketing knowledge and allowed me to put these skills into practice

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organisation. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

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Still not sure?  Talk to us 

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