MarTech module

Level 4 | Foundation Degree level |7/8 SQA
Master Martech. Transform your marketing.

Develop the expertise to leverage marketing technology, including AI, to power campaigns, nurture customer relationships, and drive smarter business decisions.

Earn a respected CIM Award and become a marketer who harnesses technology to deliver data-driven results and create seamless customer experiences.

Learn with nesma and get more tutor time! 

Accredited award

Digital Marketing Institute
Format
Live online
Start anytime
Live cohort start dates
September 2025
January, April, June 2026
Duration
5 weeks
Course Lead
Mark Davis
Course fee

£580 +VAT
Plus Institutional fees
CIM Fees
Membership £65
Assessment £130
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this qualification:
  • Flexible dual award options to enhance your qualification portfolio 
  • Free access to the Skills Lounge for revision sessions and networking.
  • Earn nesma credits for smoother progression to other programmes.
  • Dedicated expert support available throughout your learning journey.

Course description

This module explores the vital role of marketing technology in today’s digital landscape and how it empowers organisations to engage customers effectively across multiple channels.

Learn how to harness AI, AdTech, CRM, and web analytics to optimise campaigns, enhance customer journeys, and make data-driven marketing decisions.

Perfect for marketers who want to lead with innovation, drive performance, and deliver measurable business results through smart technology use.
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What you'll learn

Here’s what you’ll be able to do after completing this module:
  • Evaluate the role and impact of marketing technology, including AI, within different organisational contexts to support effective marketing strategies.
  • Evaluate the role and impact of marketing technology, including AI, within different organisational contexts to support effective marketing strategies.
  • Evaluate the role and impact of marketing technology, including AI, within different organisational contexts to support effective marketing strategies.

Your course includes

  • 5 weeks of expert-led live online 2 hour classroom sessions
  • Interactive quizzes and practical assignments
  • Revision session with tutors 
  • Live online learning with lifetime access 
  • Qualification Certificate

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

Develop practical skills and strategic understanding to harness marketing technology and data analytics to optimise campaigns and enhance customer engagement.

On successful completion, you’ll earn a recognised CIM Award—proving you’re ready to lead with confidence in Martech and deliver marketing that drives measurable business results.

Certification exam 

To complete the module, you’ll take an online assessment with 45 questions to be answered in 90 minutes. The questions include multiple choice, scenarios, and single best answers. Achieve 60% to earn your CIM Award and progress towards the full Certificate.


We’ll set you up with a sample test and provide a focused revision session shaped around the topics you and your cohort want to revisit. By the end, you’ll be confident, exam-ready, and on your way to becoming a certified marketing professional.

CIM Membership  & Assessment Fees


We handle all the admin – you focus on learning
We’ll arrange your CIM membership (£65) , register you for assessments (£130 per module), and help you prepare with practice tests and revision sessions.
Plus, as a CIM member, you gain exclusive access to industry insights, practical toolkits, expert webinars, networking events, and career support resources—all designed to accelerate your marketing career and keep you connected to a global community of marketing professionals. Learn more about fees and costs →
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Who is it for?

This course is designed for aspiring marketers and professionals ready to take the next step in their career with a solid grounding in marketing and digital strategy.

It’s ideal for marketing executives, team leaders, career changers, and small business owners looking to gain a recognised award and the skills to plan and manage effective campaigns.  If your not sure talk to us  

Your tutor

Mark Davis

Mark is a digital marketing specialist and experienced CIM tutor with a strong background in data-driven strategy, campaign planning, and digital transformation. He delivers CIM qualifications with a focus on turning insights into action and helping marketers build confidence in digital tools and platforms. With a career spanning both agency and client-side roles, Mark combines strategic thinking with hands-on expertise across SEO, PPC, analytics, and content marketing. He’s passionate about helping learners stay ahead in a fast-changing digital landscape and brings real-world experience to every session.

What our learners say

Helped secure a promotion!

This qualification advanced my marketing knowledge and allowed me to put these skills into practice

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organisation. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

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Still not sure?  Talk to us 

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