CIM Marketing Leadership Programme

Level 7 | Masters Degree | 11 SQA
Shape strategy. Inspire teams. Drive success.

Gain the skills and confidence to lead with impact and deliver transformative results across your organisation.

Dual SOSTAC® Planner award included!

Taster sessions available book here

Accredited qualification

Digital Marketing Institute
Format
Live online
Live cohort start dates
January, April
June, September
Duration
18 months
Course Lead
Veronica Swindale
Course fee

£4,500 +VAT
Plus Institutional fees
CIM Fees
ACIM Required £234
Assessment fee £290 per module
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

To learn more about the nesma Way!  ...watch our video!


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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this qualification:
  • SOSTAC® Planner dual award to enhance your qualification portfolio
  • Free access to the Skills Lounge for revision sessions and networking.
  • Gain Chartered Marketer status
  • Dedicated expert support available throughout your learning journey.

Course description

Take your marketing leadership to the next level with a flexible programme designed to refine your expertise and shape your future.

With nesma’s expert support and practical learning approach, you’ll develop the confidence to craft powerful strategies, inspire teams, and drive transformative business results.

Perfect for experienced marketers and senior professionals ready to lead with vision, influence change, and make a lasting impact.
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What you'll learn

This programme is designed for ambitious marketers ready to shape strategy, influence at board level, and lead organisational growth. 

Create impactful marketing strategies aligned to business goals.
Lead and inspire teams to drive transformation.
Influence at board level with strategic vision
Use insights and innovation for measurable results.

Your course includes

  • 18 months of expert-led live online classroom sessions
  • Dedicated 121 sessions with tutors. 
  • Assignments are tailored to your organisation. 
  • Live online learning with lifetime access 
  • Qualification Certificate
  • You'll have DipM after your name

Take your leadership to the next level!

This course is designed for senior marketers, ambitious managers, and business leaders ready to step up and shape the future of their organisations.

Choose modules that align with your leadership goals and gain the skills to create impactful strategies, inspire teams, and influence at the highest level.

By the end, you’ll confidently lead marketing transformation, drive innovation, and deliver measurable business growth with a globally respected qualification.

With nesma, you’ll progress faster and get unmatched support at every step—helping you succeed where others stop.

Modules

3 Modules are required to gain this qualification:
  • Contemporary challenges and
  • Leading change 
  • Consultancy or
  • Managing business growth or
  • Sustainable transformation in marketing

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

You’ll master advanced marketing strategy, leadership, and innovation to confidently navigate complex challenges and lead at the highest level.

In short, you’ll get DipM after your name, showing you’re ready to shape vision, empower teams, and deliver transformational results.

Assesments

To complete the course, you’ll take three work-based assignments—one for each module. Each assignment focuses on a real business issue, giving you the chance to create strategic recommendations you can apply directly in your organisation.


You’ll submit assignments at one of three annual assessment points—December, March/April, or June—making it easy to fit around your work commitments.


We’ll support you with tailored one-to-one guidance and peer-to-peer feedback to ensure your approach hits the mark. By the end, you’ll feel confident, ready to showcase your expertise, and take your place as a CIM-qualified marketing leader.

CIM Membership  & Assessment Fees

We handle all the admin – you focus on learning
We’ll arrange your ACIM membership (£234) , register you for assessments (£290 per module), and help you prepare with 121 tutor sessions.
Plus, as a CIM member, you gain exclusive access to industry insights, practical toolkits, expert webinars, networking events, and career support resources—all designed to accelerate your marketing career and keep you connected to a global community of marketing professionals.

Who is it for?

This programme is designed for senior marketers and ambitious professionals ready to shape strategy, lead with impact, and drive organisational success at the highest level.

It’s ideal for marketing directors, senior managers, consultants, and business leaders who want to master advanced marketing strategy, inspire teams, and gain a prestigious CIM diploma to cement their leadership credentials.  If your not sure talk to us  
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Entry requirements

This qualification is designed for experienced marketers ready to step into senior leadership. To join, you’ll typically need:
  • A CIM Level 6 qualification (Professional Marketing or Digital Diploma)
  • OR a business/marketing degree where at least 50% of the credits are marketing-related
  • AND at least five years’ senior marketing management experience, so you can demonstrate you’re ready for this advanced level.
If English isn’t your first language, you’ll also need to show recent evidence of proficiency (IELTS 6.5 overall, or equivalent). Not sure if you meet the criteria? Get in touch—we’re happy to talk through your experience and help you find the right path.

Course director

Veronica Swindale

Marketing leadership course director, MD of nesma
Veronica is a senior tutor and the Managing Director of nesma, bringing over 20 years of strategic marketing and leadership experience. With a strong background in driving business growth through innovative marketing and digital transformation, she expertly guides senior marketers to develop the skills needed for impactful leadership roles. Veronica combines strategic insight with practical expertise, helping learners navigate complex marketing challenges and excel in their CIM Level 7 Marketing Leadership journey.

Learning outcomes


Course options

Pathway to achieving your qualification

Complete three modules to earn your qualification, including two mandatory core modules. With four enrolment dates per year, you can join when it suits you and tailor your learning journey to fit your goals.

Contemporary challenges  (mandatory module)

Senior marketers need to anticipate and evaluate emerging trends and challenges shaping the future of their organisation. This module equips you to critically analyse these influences and develop forward-thinking strategies that create lasting value.
Learning outcomes
  • Analyse a dynamic marketing environment
    Critically assess how changing organisational and market dynamics impact strategic direction.
  • Identify key business drivers
    Determine critical factors that contribute to organisational success in a rapidly evolving landscape.
  • Create insight, vision and direction
    Develop innovative, resource-led responses that align with future challenges to drive sustainable growth.
Find out more about what you’ll learn in this module →

Leading change (mandatory module)

This module equips senior marketers to lead innovative, resource-driven strategies that address today’s evolving marketing challenges. You’ll learn how to drive organisational transformation by recommending practical solutions that balance creativity with available resources. Gain the skills to inspire teams, manage risks, and embed lasting change that keeps your organisation competitive and responsive.
Learning outcomes
  • Lead change effectively
    Analyse how marketing challenges impact organisational strategy and leadership approaches that support successful change.
  • Develop innovative, resource-led strategies
    Recommend practical, business-aligned solutions and justify resource allocation to tackle marketing challenges..
  • Manage and evaluate change initiatives
    Assess risks and opportunities, and measure the impact of change to drive continuous improvement and sustained success.
Find out more about what you’ll learn in this module→

Consultancy (elective module)

Effective consultancy skills are essential for senior marketers advising organisations on strategy and change. This module develops your ability to diagnose business needs, deliver tailored recommendations, and influence decision-making for meaningful impact.
Learning outcomes
  • Diagnose client needs
    Analyse organisational challenges and identify opportunities for marketing-driven solutions.
  • Develop tailored strategies
    Design innovative, practical recommendations that address client objectives and constraints.
  • Deliver and influence
    Present compelling business cases and build stakeholder support to drive successful implementation.
Find out more about what you'll learn in this module →

Managing business growth (elective module)

This module focuses on equipping senior marketers to lead sustainable business growth. You’ll learn how to identify opportunities, optimise resources, and create strategies that deliver long-term value for organisations in competitive environments.
Learning outcomes
  • Identify growth opportunities
    Evaluate market dynamics and organisational capabilities to pinpoint areas for sustainable growth.
  • Drive strategic initiatives
    Develop and implement growth strategies that align with business objectives and stakeholder needs.
  • Sustain long-term success
    Recommend innovative approaches to maintain competitive advantage and manage organisational risk.
Find out more about what you'll learn in this module →

Sustainable Transformation in Marketing (elective module)

This module empowers senior marketers to lead organisational transformation that balances commercial success with societal and environmental responsibility. You’ll explore how to embed sustainability into marketing strategy and drive meaningful change across teams and stakeholders.
Learning outcomes
  • Champion sustainability in strategy
    Analyse how sustainability trends influence organisational purpose and marketing priorities.
  • Embed responsible practices
    Develop marketing approaches that integrate ethical, social, and environmental considerations.
  • Lead transformative change
    Recommend innovative, resource-led strategies to deliver long-term sustainable impact.
Find out more about what you'll learn in this module →

What our learners say

I couldn’t have achieved my promotion without nesma

Two of my new team are nesma alumni so I was very happy, as I know the standard I can expect from them.”

Success through practical learning

This is a qualification designed to provide students with directly applicable skills in their current workplace and I achieved this successfully.

From study to seamless application

I've quickly found that the knowledge I acquired from studying this course has been instrumental in the business's day-to-day running.

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

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with us before, copy/ use the promo code
on the right when you enrol*
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Still not sure?  Talk to an advisor now 

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