CIM Marketing Leadership Programme:

Sustainable Transformation in Marketing Module

Level 7 | Masters degree | 11 SQA
Ideal for experienced marketers working at a strategic marketing or management level, looking to strengthen their leadership skills to turn business challenges and disruption into opportunities

This module is designed for senior marketers committed to driving sustainable change in their organisations. As environmental and ethical concerns shape consumer expectations, this module equips professionals to integrate sustainability into core marketing strategies, focusing on ESG frameworks, ethical marketing, and responsible growth. Participants gain the skills to enhance brand reputation, build consumer trust, and secure a competitive advantage by aligning marketing with global sustainability goals. Through practical insights, they learn to create impactful, sustainable transformation strategies that support business growth and address global challenges.

Flexible timings, speak with course leader to find out how well we can tailor it to you.
Format

Live (virtual)
Learning

Starting dates

September

January

April

Duration

10 x  2 hour
Live sessions

121 Tutor sessions
on demand

Supplementary

20 credits

24 weeks

Course tutor(s)

Veronica Swindale

Course fee

 £1500 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

This module aims to empower senior marketers to lead sustainable change by embedding sustainability and ethical principles into marketing strategies. It focuses on aligning marketing efforts with environmental, social, and governance (ESG) frameworks to promote responsible growth and enhance brand reputation in a sustainability-focused marketplace

Assessments Methods 

An assignment based on a given scenario relating to an organisation of your choice. 

The assignment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

You’ll need to have a minimum of five years working at senior marketing management level to study the CIM Marketing Leadership Programme.

A business or marketing Bachelor’s or Master’s degree (or equivalent qualification) will also enable entry.

How can it be used?

Learnings from this module can be applied to develop and implement sustainable marketing strategies that enhance brand reputation and drive responsible growth in response to evolving consumer expectations.
This module serves as a standalone award to showcase your Level 7 expertise and is a mandatory part of the Level 7 CIM Marketing Leadership Programme. Additional modules can be taken to complete the full qualification.
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises six learning outcomes.


Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Re-framing Marketing

Gain critical insight into the sustainability challenges and opportunities for marketing and business (negative and positive)


__________________________________________________________________________________________________

Re-framing Marketing

Determine marketing’s role in the regenerative economy.

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Re-orientation/Sustainability Values Perspective
Recognise sustainability related opportunities and risks for future organisation success.


__________________________________________________________________________________________________

Re-orientation/Sustainability Values Perspective
Develop the strategy and components for transformational change.


__________________________________________________________________________________________________

 Leading Transformational Change
Recommend a framework to implement your organisation’s strategy for authentic sustainability, to ensure credibility, and to measure progress on an going basis.


__________________________________________________________________________________________________

 Leading Transformational Change
Develop the senior leader’s resilience toolkit for driving change effectively and authentically.


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The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Veronica Swindale

As the inspiration behind nesma, I drive nesma forward, teach CIM programs, and create marketing skill sessions.  With experience in sales, marketing, consultancy, training, and relationship management, I founded nesma for professional development.


I love my job because I take pride in seeing individuals and organisations confidently develop and implement successful marketing strategies after working with nesma.

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