CIM Marketing Leadership Programme:

Managing Business Growth Module

Level 7 | Masters degree | 11 SQA
Ideal for experienced marketers working at a strategic marketing or management level, looking to strengthen their leadership skills to turn business challenges and disruption into opportunities

This module is designed for professionals aiming to drive sustainable growth in a dynamic market. It covers key growth drivers, including market analysis, competitive positioning, resource optimisation, and innovation management. Participants will develop strategies for effective growth, change management, and innovation, while gaining insights into scaling operations and maintaining agility. Through practical tools, case studies, and expert guidance, the course prepares individuals to lead their organisations through growth stages, ensuring long-term success and resilience in competitive environments.

Flexible timings, speak with course leader to find out how well we can tailor it to you.
Format

Live (virtual)
Learning

Starting dates

September

January

April

June

Duration

6 x  2 hour
Live sessions

121 Tutor sessions
on demand

Supplementary

20 credits

26 weeks

Course tutor(s)

Veronica Swindale

Course fee

 £1500 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

This module aims to equip professionals with the skills to drive sustainable growth through strategic market positioning, resource optimisation, and innovation. It focuses on creating effective growth strategies, managing change, and mitigating risks, enabling participants to confidently lead their organisations through various growth stages while maintaining long-term competitiveness.

Assessments Methods 

An assignment based on a given scenario relating to an organisation of your choice. 

The assignment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

You’ll need to have a minimum of five years working at senior marketing management level to study the CIM Marketing Leadership Programme.

A business or marketing Bachelor’s or Master’s degree (or equivalent qualification) will also enable entry.

How can it be used?

Learnings can be applied to create strategic growth plans, optimise resources, and drive innovation. Participants will be able to manage business expansion effectively, mitigate risks, and ensure long-term competitiveness in dynamic markets.
This module serves as a standalone award to showcase your Level 7 expertise and is a mandatory part of the Level 7 CIM Marketing Leadership Programme. Additional modules can be taken to complete the full qualification.
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises six learning outcomes.


Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Critically appraise the market dynamics and business drivers relevant to the organisation and the industry sector.


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Understand the customer dynamics relevant to the organisation and the industry sector. 

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Recommend how organisational competence can be developed to deliver future objectives.




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Critically evaluation how organisational characteristics influence the market positioning of the organisation's products/services.


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Critically assess which connected stakeholders are fundamental to the future success of the organisation.


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Demonstrate how to utilise strategic partnerships to leverage organisational success.


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The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Veronica Swindale

As the inspiration behind nesma, I drive nesma forward, teach CIM programs, and create marketing skill sessions.  With experience in sales, marketing, consultancy, training, and relationship management, I founded nesma for professional development.


I love my job because I take pride in seeing individuals and organisations confidently develop and implement successful marketing strategies after working with nesma.

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