CIM Marketing Leadership Programme:

Contemporary Challenges Module

Level 7 | Masters degree | 11 SQA
Ideal for experienced marketers working at a strategic marketing or management level, looking to strengthen their leadership skills to turn business challenges and disruption into opportunities

This module will help you gain a comprehensive understanding of how to evaluate the potential impact of emerging contemporary marketing challenges. Apply strategic thinking to effectively develop future strategies that will address these challenges proactively and foster sustainable growth in the dynamic business environment.

Flexible timings, speak with course leader to find out how well we can tailor it to you.
Format

Live (virtual)
Learning

Starting dates

January

April

June

September

Duration

12 x 1-2 hour
Live sessions

121 Tutor sessions
on demand

Supplementary

20 credits

26 weeks

Course tutor(s)

Veronica Swindale

Course fee

 £1725 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

Senior level marketers need to be able to identify the key influences on the future drivers of the organisation and match those with organisational resource to determine future direction.

This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.

Assessments Methods 

An assignment based on a given scenario relating to an organisation of your choice. 

The assignment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

You’ll need to have a minimum of five years working at senior marketing management level to study the CIM Marketing Leadership Programme.

A business or marketing Bachelor’s or Master’s degree (or equivalent qualification) will also enable entry.

How can it be used?

As a stand alone award to demonstrate your knowledge and expertise to Level 7 in this topic.

As a mandatory module in your Level 7 CIM Marketing Leadership Programme. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises six learning outcomes


Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5
Learning Objective 6

Critically analyse the changing dynamics of an organisation’s environment

__________________________________________________________________________________________________

Determine key business drivers for organisational success

__________________________________________________________________________________________________

Evaluate the relevance of emerging marketing challenges to the organisation’s future direction.

__________________________________________________________________________________________________

Critically assess the contribution of the challenges to the value creation of an organisation.

__________________________________________________________________________________________________

Demonstrate a clear understanding of how the organisation can develop a positive response to emerging challenges

__________________________________________________________________________________________________

Recommend resource-led innovative approaches to contemporary marketing challenges.

__________________________________________________________________________________________________

The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Veronica Swindale

As the inspiration behind nesma, I drive nesma forward, teach CIM programs, and create marketing skill sessions.  With experience in sales, marketing, consultancy, training, and relationship management, I founded nesma for professional development.


I love my job because I take pride in seeing individuals and organisations confidently develop and implement successful marketing strategies after working with nesma.

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