CIM Level 6 Diploma:

Strategy & Planning

Level 6 Module| BA (Hons) Degree | 9/10 SQA
For marketing managers and marketers in operational and supervisory positions seeking to enhance their strategic and management skills.

This module is designed to equip marketing professionals with the strategic tools and knowledge needed to develop, implement, and evaluate comprehensive marketing strategies that support business growth and sustainability. Learners will explore key aspects of strategic marketing, including market analysis, customer insights, and competitive positioning, alongside understanding the external factors that influence strategic decisions. The module delves into the principles of effective planning, helping participants create detailed marketing plans that align with broader business objectives, manage resources efficiently, and respond to market opportunities and challenges. Participants will also focus on long-term planning, risk management, and the importance of adaptability in a constantly evolving market landscape. Ideal for marketers looking to take on more strategic leadership roles, this module ensures they have the capability to drive organisational success by making informed, forward-thinking decisions.
Format

Live (virtual)
Learning

Starting dates

13 January 2025

April 2025

June 2025

September 2025

Duration

6 x 2 hour
Live sessions

2 x 1 hour
Tutor session

Supplementary

20 credits

8 weeks

Course tutor(s)

Veronica Swindale
Karen Barrie
Kris Woods
Scott Goodacre
David Colley

Course fee

 £870 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

This module focuses on enhancing your expertise in strategic marketing planning, including developing an overall strategic marketing plan.

You will discover how to utilise planning frameworks and models to create specific plans that collectively support the strategic plan.

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen Plan Submission and onscreen short and extended answer response test 120 Minutes The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

For marketing managers and marketers working in operational and supervisory roles, who are aiming to advance their strategic and management skills.

You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing. If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 6 in this topic.

As an elective module in your Level 6 CIM Professional & Digital Marketing Diploma. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective  4
Learning Objective 5
Learning Objective 6

Understand the organisation's priorities, purpose, direction, and their impact on marketing strategy.

__________________________________________________________________________________________________

UUnderstand how insights drawn from marketing audits inform the marketing plan.

__________________________________________________________________________________________________

Develop a strategic marketing plan to deliver an organisation’s objectives.

__________________________________________________________________________________________________

Understand how to align supporting plans to the marketing plan in delivering marketing objectives.

__________________________________________________________________________________________________

Develop an implementation plan to achieve objectives.

__________________________________________________________________________________________________

Critically evaluate the results of measurements applied in plans to recommend continuous improvements.

__________________________________________________________________________________________________

The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Veronica Swindale

As the inspiration behind nesma, I drive nesma forward, teach CIM programs, and create marketing skill sessions.  With experience in sales, marketing, consultancy, training, and relationship management, I founded nesma for professional development.


I love my job because I take pride in seeing individuals and organisations confidently develop and implement successful marketing strategies after working with nesma.

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