CIM Diploma:

Societal Impact 

Level 6 Module| BA (Hons) Degree | 9/10 SQA
For marketing managers and marketers in operational and supervisory positions seeking to enhance their strategic and management skills.

As societal challenges grow, businesses are increasingly expected to be catalysts for positive, long-term change that supports people, the planet, and profit. Marketers must expand their roles to address these expectations, focusing on social responsibilities like fostering inclusive societies, enhancing human welfare, and promoting regenerative environments while also meeting consumer needs and business goals. This module aims to empower marketers to explore key sustainability concepts centred on delivering wellbeing for all, helping them understand the necessary organizational changes and how marketing can align with and support this vital journey toward lasting impact.
Format

Live (virtual)
Learning

Starting dates

January 2025

March 2025

June 2025

September 2025

Duration

4 x 2 hour
Live sessions

1 x Revision Session

Supplementary

10 credits

6 weeks

Course tutor(s)

Veronica Swindale
Kris Woods

Course fee

 £625 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

This module aim to equip candidates with a clear understanding of the changing operating landscape and societal and environmental challenges.

Candidates will be able to build a business case for change and develop a sustainable or social marketing strategy using insights and data, also be able to put forward key metrics which take into consideration and deliver against both business and societal / environmental goals and objectives, short term and long term.

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

For marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. Equivalent level to an undergraduate degree.

You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 6 in this topic.

As an elective module in your Level 6 CIM Diploma in Professional & Digital Marketing. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Understand the changing societal and environmental landscape and its wider concepts, and what that means for business and society.

__________________________________________________________________________________________________

Understand how marketing can align and support the business, societal and environmental agendas 

__________________________________________________________________________________________________

  Understand the process of long-term planning to implement societal change and measure results

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The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Veronica Swindale

As the inspiration behind nesma, I drive nesma forward, teach CIM programs, and create marketing skill sessions. With experience in sales, marketing, consultancy, training, and relationship management, I founded nesma for professional development.

I love my job because I take pride in seeing individuals and organisations confidently develop and implement successful marketing strategies after working with nesma.

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