CIM Level 6 Diploma:

E-Commerce

Level 6 Module| BA (Hons) Degree | 9/10 SQA
For marketing managers and marketers in operational and supervisory positions seeking to enhance their strategic and management skills.

Step into the future of retail with our e-commerce module, where you'll learn to harness the power of online shopping. As consumers increasingly prefer the convenience of purchasing from home, it's vital for businesses to adapt. This module equips you with the skills to develop compelling e-commerce propositions that attract and retain customers. You’ll gain insights into best practices for creating effective e-commerce strategies, from optimising user experience to implementing digital marketing techniques. Whether you're looking to launch a new online store or enhance an existing platform, this training will ensure your business remains competitive and successful in the ever-evolving digital landscape.
Format

Live (virtual)
Learning

Starting dates

January

April

June

September

Duration

4 x 2 hour
Live sessions

Supplementary

10 credits

4 weeks

Course tutor(s)

Scott Goodacre

Course fee

 £625 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

Equip learners with the knowledge and skills to develop effective e-commerce propositions that meet the needs of consumers increasingly shopping from home.
Provide an understanding of best practices for creating successful e-commerce strategies essential for retail organisations in the digital marketplace.

Assessments Methods 

The module will be assessed online MCQ examination. 

Assessment for the module is through an onscreen multiple-choice test, consisting of 45 questions to be completed within 90 minutes.

Entry requirements 

For marketing managers and marketers working in operational and supervisory roles, who are aiming to advance their strategic and management skills.

You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing. If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

How can it be used?

This module equips learners to develop and enhance e-commerce platforms, create strategic plans, adapt to market trends, integrate digital marketing, maintain competitiveness, and foster innovation in the online shopping landscape.
You can use it as a standalone Level 6 certificate to demonstrate your expertise or as an elective in the Level 6 CIM Professional & Digital Marketing Diploma, with additional modules available to complete the full qualification.
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

Learning Objective 1
Learning Objective 2
Learning Objective 3

Utilise a business case for an e-commerce proposition by justifying business models, explaining the key content of the case, and identifying its critical elements.

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Understand best practices in e-commerce to support site transactions by explaining the principles of user experience (UX) design and recommending ways to optimise the checkout process.

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Implement an effective inbound marketing strategy for e-commerce by recommending on-page optimisations to enhance SEO, explaining how partnership marketing can drive customer acquisition, and identifying how automation can support e-commerce activities.

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The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Scott Goodacre

I am a qualified teacher who has been working in digital since 2006. I’ve worked in education, housing, tech, and journalism and have been running my own marketing consultancy since March 2020. I teach qualifications at levels 3, 4, and 6 and assess for several awarding bodies.

I love working with various companies in sectors I’ve sometimes never heard of! It keeps me on my toes and requires me to keep myself up to date with how all the online tools can be used. No two days are ever the same, and I love how much it challenges me to think of new solutions to the marketing problems my clients can have.

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