CIM Diploma:

Commercial Intelligence

Level 6 Module| BA (Hons) Degree | 9/10 SQA
For marketing managers and marketers in operational and supervisory positions seeking to enhance their strategic and management skills.

This module will empower candidates with a richer understanding of the commercial landscape in which marketing operates. You'll gain confidence in handling key metrics—be they financial, resource-based, or marketing-focused—that will enable you to uncover valuable insights, develop strategic budgets, enhance marketing performance, and achieve a solid return on marketing investment (ROMI). In today's fiercely competitive environment, mastering the art of interpreting and applying data to inform strategic decisions regarding resource allocation is crucial for driving commercial effectiveness and efficiency. 
Format

Live (virtual)
Learning

Starting dates

January 2025

April 2025

June 2025

September 2025

Duration

4 x 2 hour
Live sessions

1 x Revision Session

Supplementary

10 credits

5 weeks

Course tutor(s)

Scott Goodacre

Course fee

 £625  + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

The module covers the strategic steps in analysing marketing data to create robust budgets, prioritise expenditure and translate insights to achieve marketing objectives.

Candidates will understand how to manage marketing budgets and forecast for ROMI optimisation within the organisational context and identify where change nay be required.

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

For marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. Equivalent level to an undergraduate degree.

You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 6 in this topic.

As an elective module in your Level 6 CIM Diploma in Professional & Digital Marketing. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Understand the metrics used to measure marketing performance.

__________________________________________________________________________________________________

Understand how to manage marketing resources to meet marketing objectives.

__________________________________________________________________________________________________

Understand how forecasting and financial techniques support the marketing budget.

__________________________________________________________________________________________________

The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
Write your awesome label here.

Course leader

Scott Goodacre

I am a qualified teacher who has been working in digital since 2006. I’ve worked in education, housing, tech, and journalism and have been running my own marketing consultancy since March 2020. I teach qualifications at levels 3, 4, and 6 and assess for several awarding bodies.

I love working with various companies in sectors I’ve sometimes never heard of! It keeps me on my toes and requires me to keep myself up to date with how all the online tools can be used. No two days are ever the same, and I love how much it challenges me to think of new solutions to the marketing problems my clients can have.

Write your awesome label here.