CIM Level 6 Diploma:

AI Marketing

Level 6 Module| BA (Hons) Degree | 9/10 SQA
For marketing managers and marketers in operational and supervisory positions seeking to enhance their strategic and management skills.

As AI technology advances at a rapid pace, this Specialist Award will equip you to respond effectively to these changes and understand their application in marketing. It provides strategic insights into the impact of AI on the business environment and the resources required for successful AI implementation. You will develop the knowledge and skills to create a comprehensive plan to address AI advancements.
Format

Live (virtual)
Learning

Starting dates

January

April

June

September

Duration

4 x 2 hour
Live sessions

Supplementary

10 credits

6 weeks

Course tutor(s)

Jason Yip

Course fee

 £625 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

The Level 6 AI Marketing module equips learners with the skills to integrate AI into marketing strategies, enhancing data-driven decision-making and customer experiences. It addresses the ethical and practical challenges of AI, while providing the knowledge to develop and implement an effective AI adoption plan aligned with business objectives.

Assessments Methods 

The module will be assessed online MCQ examination. 

Assessment for the module is through an onscreen multiple-choice test, consisting of 45 questions to be completed within 90 minutes.

Entry requirements 

For marketing managers and marketers working in operational and supervisory roles, who are aiming to advance their strategic and management skills.

You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing. If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

How can it be used?

This module empowers marketers to leverage AI to enhance strategies, personalise engagement, improve analytics, optimise campaigns, and stay competitive.
You can use it as a standalone Level 6 certificate to demonstrate your expertise or as an elective in the Level 6 CIM Professional & Digital Marketing Diploma, with additional modules available to complete the full qualification.
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Identify the application of AI in marketing, define key AI concepts, explain the role of data in AI, and analyse its benefits.

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Understand the challenges of AI in the business environment by assessing customer acceptance and adoption, evaluating ethical implications, and defining the necessary skills for implementation.

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Learn how to plan the use of AI in marketing activities by recommending tools for application, explaining the implementation stages within a current marketing plan to achieve objectives, and assessing the impact of AI on the marketing function.

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The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course tutor

Jason Yip

With over 25 years of digital marketing experience, Jason has worked across public and private sectors, leading award-winning projects for organisations including Northumbria and Newcastle universities. As Head of Marketing Web, CRM, and Analytics at Newcastle University, he brings deep expertise in digital strategy, innovation, and marketing technology. At nesma, Jason delivers CIM Digital Marketing qualifications, sharing practical insights and a passion for helping professionals navigate the fast-changing digital landscape with confidence.
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