CIM Certificate:

Search Engine Optimisation 

Level 4 Module | Foundation Degree | 7/8 SQA
The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.

Dive into this exciting module that unpacks the essential elements of search engine marketing! You'll explore three key outcomes that will empower you in this dynamic field. First, you'll gain vital insights into how search engine marketing can elevate your brand’s visibility to new heights. Next, we’ll delve into the core components of Search Engine Optimisation, giving you the tools you need to enhance your online presence. Finally, you'll discover the step-by-step process of crafting effective paid search campaigns that truly drive results. 
Format

Live (virtual)
Learning

Duration

4 x 2 hour
Live sessions

1 x Revision Session

Supplementary

10 credits

4 weeks

Course tutor(s)

Steven Parker

Course fee

 £580 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

This module focuses on the importance of search engine marketing for organisations as part of their digital marketing activities.


You will learn the key success factors for Search Engine optimisation as well as how to create effective paid search campaigns to achieve marketing goals.

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.

To study the Certificate in Professional and Digital Marketing, you’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification. If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 4 in this topic.

As an elective module in your Level 4 CIM Certificate in Professional & Digital Marketing. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Understand the importance of search engine marketing for organisations.

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Recognise the success factors for Search Engine Optimisation (SEO).

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  Understand how to develop effective paid search campaigns.

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The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Steven Parker 

I am an experienced Business and Non-Exec Director, Digital Marketing Specialist and Chartered Institute of Marketing Tutor. I have amassed almost two decades of experience in advertising and marketing. Starting my career in 2004 with the Newcastle Chronicle and Journal, I moved into a more specialised digital agency before scaling my digital marketing business.

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