CIM Certificate:

Responsible Marketing

Level 4 Module | Foundation Degree | 7/8 SQA
The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.

In today's rapidly changing world, businesses are expected to go beyond profit and actively contribute to society. This equips you with the essential skills to develop ethical marketing strategies that align with modern values around diversity, inclusion, and sustainability.

This course explores the balance between business growth and societal responsibility, helping you to engage consumers more meaningfully. You'll gain insights into how transparency and honesty build trust, learn to create thoughtful messaging, and select the right channels and tactics for maximum impact. With a focus on implementing socially responsible practices, you'll be well-prepared to lead your brand towards sustainable success in an increasingly selective marketplace
Format

Live (virtual)
Learning

Starting dates

January 2025

April 2025

June 2025

September 2025

Duration

3 x 2 hour
Live sessions

1 x Revision Session

Supplementary

10 credits

4 weeks

Course tutor(s)

Mark Davis

Course fee

 £580 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

In this module candidates will explore the significance of taking an ethical and responsible approach to marketing, understand why transparency and authenticity are fast becoming a core part of marketing planning and communications and, look at the significant role marketing plays in supporting and measuring the organisational social, ethical and sustainability agendas. .

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.

To study the Certificate in Professional and Digital Marketing, you’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification. If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 4 in this topic.

As an elective module in your Level 4 CIM Certificate in Professional & Digital Marketing. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Understand the impact of the marketing environment on an organisation’s ethical, responsible, and sustainable decision making.

__________________________________________________________________________________________________

Understand the role marketing plays in supporting an organisation’s ethical, social and sustainable agendas.

__________________________________________________________________________________________________

 Understand how the marketing mix can be adapted to meet both societal and commercial objectives.

__________________________________________________________________________________________________

The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
Write your awesome label here.

Course leader

Mark Davis

I bring over 30 years of experience in marketing and sales to my role as a CIM Course Director, Tutor, and Learning Support Manager. I support Level 4 and Level 6 students worldwide, drawing on my extensive academic background, including lecturing at universities and colleges across the UK. I've also worked as a consultant across various sectors, helping organisations grow through adaptive marketing strategies.

What I love most is seeing students develop, achieve their goals, and progress in their careers.

Write your awesome label here.