CIM Certificate:

Planning Integrated Campaigns 

Level 4 Module | Foundation Degree | 7/8 SQA
The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.

In the dynamic world of marketing, it’s essential for marketers to grasp how their campaigns help organisations connect with customers. This module will equip candidates with insights into the vital role content plays throughout the customer lifecycle and how audiences engage with both digital and traditional media channels. Candidates will learn to craft integrated marketing campaigns that span various platforms, both online and offline, and discover effective methods to measure their success.
Format

Live (virtual)
Learning

Duration

3 x 2 hour
Live sessions

1 x Revision Session

Supplementary

10 credits

4 weeks

Course tutor(s)

Veronica Swindale
Karen Barrie
Kris Woods
Kate Armstrong
David Colley

Course fee

 580 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

This module covers how an organisation develops integrated campaigns from a content and behavioural aspects to ensure the development of customer centric communications and how they can be measured.

Candidates will understand how organisations can apply ever-evolving marketing techniques to gain competitive advantage and deliver long-term customer-centricity.

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.

To study the Certificate in Professional and Digital Marketing, you’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification. If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 4 in this topic.

As an elective module in your Level 4 CIM Certificate in Professional & Digital Marketing. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Understand how the organisation interacts with customers.

__________________________________________________________________________________________________

Understand customer engagement with media and content.

__________________________________________________________________________________________________

Understand how to develop a customer centric and integrated campaign plan.

__________________________________________________________________________________________________

The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Veronica Swindale

As the inspiration behind nesma, I drive nesma forward, teach CIM programs, and create marketing skill sessions.  With experience in sales, marketing, consultancy, training, and relationship management, I founded nesma for professional development.


I love my job because I take pride in seeing individuals and organisations confidently develop and implement successful marketing strategies after working with nesma.

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