CIM Certificate:

Martech

Level 4 Module | Foundation Degree | 7/8 SQA
The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.

Transforming marketing with cutting-edge technology, known as ‘Martech’, is now essential for boosting and streamlining marketing efforts. Dive into the world of ‘Martech’ to harness the power of Artificial Intelligence and revolutionise your strategies. Uncover how ‘Martech’ can elevate customer engagement across various touchpoints, from paid campaigns to social media interactions, fostering lasting relationships. Equip yourself with the expertise to decode web analytics data effectively, enabling you to craft impactful recommendations for future success.
Format

Live (virtual)
Learning

Duration

3 x 2 hour
Live sessions

1 x Revision Session

Supplementary

10 credits

4 weeks

Course tutor(s)

Jo Dolezal

Course fee

 £580 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

This module focuses on marketing technology, or ‘Martech’, which is now essential to facilitate and execute marketing activities.

After mastering this module, you'll unlock the ability to decode web analytics outputs with precision and craft well-suited recommendations for the future.

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.

To study the Certificate in Professional and Digital Marketing, you’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification. If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 4 in this topic.

As an elective module in your Level 4 CIM Certificate in Professional & Digital Marketing. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Understand the significance of MarTech for an organisation.

__________________________________________________________________________________________________

Recognise applications of MarTech across the customer journey.

__________________________________________________________________________________________________

 Understand customer insights delivered by web analytics platforms.

__________________________________________________________________________________________________

The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Jo Dolezal

I am part of the nesma team delivering Chartered Institute of Marketing qualifications, including the new Specialist Awards in Social Media Management and Content Strategy. I also run social media and content marketing skill sessions.

Since starting my marketing career in 2001, I’ve worked across various sectors and founded Dolezal Consulting in 2009, helping over 100 clients with strategic marketing projects. In 2021, I joined the NIHR as Senior Social Media Specialist, working on training, campaigns, and strategy. I love sharing best practices and real-world examples, helping students apply what they learn to their own roles.

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