CIM Certificate:

Marketing Impact

Level 4 Module | Foundation Degree | 7/8 SQA
The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.
This module equips learners with the knowledge and skills to measure and optimise marketing effectiveness in real-world scenarios. Through this module, participants will learn how to assess the performance of marketing activities, understand key metrics, and use data-driven insights to improve marketing outcomes. The focus is on aligning marketing efforts with business objectives, driving customer engagement, and making informed decisions that contribute to overall organisational success.
This module is ideal for marketing professionals seeking to enhance their strategic impact and improve return on marketing investment.
Format

Live (virtual)
Learning

Starting dates

15 January 2025

May 2025

September 2025

Duration

6 x 2 hour
Live sessions

2 x 1 hour
Tutor session

Supplementary

20 credits

10 weeks

Course tutor(s)

Veronica Swindale
Karen Barrie

Course fee

 £805 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

This module focuses on the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.

You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.

To study the Certificate in Professional and Digital Marketing, you’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification. If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 4 in this topic.

As an elective module in your Level 4 CIM Certificate in Professional & Digital Marketing. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3
Learning Objective 4
Learning Objective 5

Understand the purpose and contribution of marketing to the organisation.

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Understand the factors and trends in the marketing environment and how they impact on marketing decision making.

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Recognise what influences buyer behaviour in various contexts.

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Understand how to develop an effective marketing plan.
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Understand how to effectively manage the implementation of and control the marketing plan.
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The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Karen Barrie

I’ve spent my career in marketing and communications across various sectors, from managing internal communications at Durham University to leading direct marketing at Parkdean Resorts and database management at Newcastle Building Society. My journey started in publishing, where I sharpened my proofreading skills and learned the art of effective communication. Having completed my CIM studies locally, I know firsthand the value of learning alongside others and the inspiration it can bring. Now, while taking a career break to focus on family and volunteer at my local Foodbank, I’m thrilled to tutor at nesma, helping others build their skills, confidence, and a practical understanding of marketing that delivers real results.

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